AU  - Mobolade, Oluwatosin Ibukun
AU  - Supervisor: Bein, Murad A.
TI  - The influence of e - Wom on consumers behaviour: The impact of e - Wom on consumer purchase intentions of cosmetics
PY  - 2020///
CY  - Nicosia
PB  - Cyprus International University
KW  - Brand image
KW  - eWom credibility
KW  - eWom güvenilirlik
KW  - eWom kalite
KW  - eWom miktarı
KW  - eWom quality
KW  - eWom quantity
KW  - Marka imajı
KW  - Purchase intentions
KW  - Satın alma niyetleri
N1  - Includes CD; Includes appendix (80 -85 p.);Includes references (64 - 79 p.)
ER  -