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008 150302b tu 000 0
020 _a 0-324-07450-6
040 _aCY-NiCIU
_btur
_cCY-NiCIU
041 _aeng
082 _a658.83 SHA
090 _a658.83 SHA 2002
100 _aShao, Alan T.
245 _aMarketing research
_bAn aid to decision making
_cAlan T. Shao
250 _a2nd edition
260 _aU.S.A.
_bSouth-Western
_c2002
300 _aXXIII., 610 p.
_bfig., graph., pic., tbl.
_c27.5 cm
504 _aIncludes appendixes (579-586 p.)
504 _aIncludes glossary (587-596 p.)
504 _aIncludes subject index (601-610 p.)
504 _aIncludes URL index (597-600 p.)
650 _aGeneral management
650 _aGenel yönetim
650 _aMarketing research
650 _aPazarlama araştırması
650 _aMarketing -- Management
650 _aPazarlama - Yönetim
910 _aBook
942 _2ddc
_cBK
999 _c21429
_d21429