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008 141103b tu 000 0
020 _a0-03-097601-4
040 _aCY-NiCIU
_btur
_cCY-NiCIU
041 _aeng
082 _a658.8 BOO
090 _a658.8 BOO 1995
100 _aBoone, Louis E.
245 _aContemporary marketing plus
_cLouis E. Boone, David L. Kurtz
250 _a8th edition
260 _aU.S.A.
_bThe Dryden Press
_c1995
300 _aXXXII, 737 p.
_bfig., graph., pic., ill., tbl.
_c28.3 cm
504 _aIncludes notes
504 _aIncludes glossary
504 _aIncludes index (1-32 p.)
650 _aGeneral management
650 _aGenel yönetim
650 _aPazarlama
650 _aMarketing
650 _aBusiness & investing
650 _aFinans ve yatırım
650 _aProfessional & technical -- Accounting & finance
650 _aMesleki ve teknik-- Muhasebe ve finans
700 _aKurtz, David L.
910 _aBook.
942 _2ddc
_cBK
999 _c21644
_d21644