| 000 | 01019na a2200337 4500 | ||
|---|---|---|---|
| 001 | 10605 | ||
| 003 | koha_MIRAKIL | ||
| 005 | 20200210030337.0 | ||
| 008 | 120802b tu 000 0 | ||
| 020 | _a0072539097 | ||
| 040 |
_aCY-NiCIU _btur _cCY-NiCIU |
||
| 041 | _aeng | ||
| 082 | _a658.8 BAR | ||
| 090 | _a658.8 BAR 2004 | ||
| 100 | _aBearden, William O. | ||
| 245 |
_aMarketing _bPrinciples & perspectives _cWilliam O. Bearden, Thomas N. Ingram, Raymond W. LaForge |
||
| 250 | _a4th. ed. | ||
| 260 |
_aU.S.A. _bMcGraw Hill _c2004 |
||
| 300 |
_aXXXİ, 596 p. _bphoto., tab. _c27.5 cm |
||
| 504 | _aIncludes notes. (543-569 p.) | ||
| 504 | _aIncludes index. (575-596 p.) | ||
| 650 | _aGeneral management | ||
| 650 | _aGenel yönetim | ||
| 650 | _aMarketing -- United States | ||
| 650 | _aPazarlama -- Amerika Birleşik Devletleri | ||
| 700 | _aIngram,Thomas N. | ||
| 700 | _aLaForge,Raymond W. | ||
| 910 | _aBook | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c27858 _d27858 |
||