000 01015na a2200337 4500
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020 _a 0131273124
040 _aCY-NiCIU
_btur
_cCY-NiCIU
041 _aeng
082 _a658.8 ARM
090 _a658.8 ARM 2004
100 _aArmstrong, Gary
245 _aMarketing
_bAn introduction
_cGary Armstrong, Philip Kotler
250 _a7th ed.
260 _aU.S.A.
_bPearson Prentice Hall
_c2004
300 _aXXVI, 581 p.
_bfig., graph., pic., ill., tbl.
_c27.5 cm
504 _aIncludes appendixes. (VC1 - CM7 p.)
504 _aIncludes glossary. (G1 - G9 p.)
504 _aIncludes notes(N1 - N23).
504 _aIncludes credits. (CR1 - CR2 p.)
504 _aIncludes index. (I1 - I16 p.)
650 _aGeneral management
650 _aGenel yönetim
700 _aPhilip Kotler
910 _aBook
942 _2ddc
_cBK
999 _c27942
_d27942