000 00995na a2200337 4500
001 10808
003 koha_MIRAKIL
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008 120415b tu 000 0
020 _a 0131273124
040 _aCY-NiCIU
_btur
_cCY-NiCIU
041 _aeng
082 _a658.8 ARM
090 _a658.8 ARM 2004
100 _aArmstrong, Gary
245 _aMarketing
_b An introduction
_cGary Armstrong
250 _a7th. ed.
260 _aU.S.A.
_bPearson Prentice Hall
_c2004
300 _aXXVI, 581 p.
_bfig., graph., pic., ill., tbl.
_c27.5 cm
504 _aIncludes appendixes (VC1 - CM7).
504 _aIncludes glossary (G1 - G9).
504 _aIncludes notes( N1 - N23).
504 _aIncludes credits (CR1 - CR2).
504 _aIncludes index (I1 - I16).
650 _aGeneral management
650 _aGenel yönetim
700 _aKotler, Philip
_91634
910 _aBook
942 _2ddc
_cBK
999 _c27965
_d27965