| 000 | 02107nam a22005177a 4500 | ||
|---|---|---|---|
| 003 | KOHA_MİRAKIL | ||
| 005 | 20221103133845.0 | ||
| 008 | 211108d2019 xxudbo|| |||| 001 0 eng d | ||
| 020 | _a9781138202344 | ||
| 040 |
_aCY-NiCIU _beng _cCY-NiCIU _erda |
||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_a658.84 _bD97 2019 |
| 100 | 1 |
_aDurand, Aurelia _eauthor |
|
| 245 | 1 | 0 |
_aMarketing and Globalization / _cAurelia Durand |
| 264 | 1 |
_aNew York: _bRoutledge, _c2019. |
|
| 300 |
_a571 pages; _c23 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 500 | _aIncludes index | ||
| 504 | _aIncludes bibliography (pages 540-547) | ||
| 590 | _aMultinational Companies And Issues in Globalization | ||
| 590 | _aMAN551 | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 |
_aMarketing _xTechnological innovations |
|
| 650 | 0 | _aInternet marketing | |
| 650 | 0 |
_aGlobalization _xEconomic aspects |
|
| 942 |
_2ddc _cBK |
||
| 505 | 1 | _tGlobalization | |
| 505 | 1 |
_g2 _tIntroduction : what Does Globalization Mean for Marketers? |
|
| 505 | 1 |
_g4 _tDefinitions |
|
| 505 | 1 |
_g4 _tAn Increase in Sale |
|
| 505 | 1 |
_g9 _tHistorical Perspective |
|
| 505 | 1 |
_g10 _tIn the Business World (Levitt) |
|
| 505 | 1 |
_g11 _tDrivers |
|
| 505 | 1 |
_g12 _tPolitics and Integration |
|
| 505 | 1 |
_g14 _tTechnology and Governance |
|
| 505 | 1 |
_g20 _tIssues at Stake and Examples |
|
| 505 | 1 |
_g21 _tScope and Measurement |
|
| 505 | 1 |
_g26 _tCorporate Examples New Balance and Nike: Tata Motors: Nokia and Ericsson Amazon Apple Google and Facebook |
|
| 505 | 1 |
_g30 _tAmbivalence of Outcomes |
|
| 505 | 1 | _tConclusion: For Marketers, globalization means an Increase in the scale of activities supported by convergence and integration. it forces them to understand changing degrees of distance between marketers and find new ways to differentiate from rising competition | |
| 505 | 1 | _treferences | |
| 999 |
_c283112 _d283112 |
||