000			02585nam a22003017a 4500
003			KOHA_MİRAKIL
005			20211208104802.0
008			211208d2021 cy ||||| m||| 00| 0 eng d
040			_aCY-NiCIU _beng _cCY-NiCIU _erda
041			_aeng
090			_aD 283 _bI27 2021
100	1		_aIbrahim, Mustafa Sabah
245	1	0	_aIMPACT OF IM ON LOYALTY, PROMOTION AND CUSTOMER RELATIONSHIP CONSIDERING THE MEDIATING ROLES OF TRAINING, MOTIVATION AND REWARD / _cMUSTAFA SABAH IBRAHIM; SUPERVISOR: PROF. DR. MEHMET YESILTAS
264			_c2021
300			_a168 sheets; _c31 cm. _eIncludes CD
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
502			_aThesis (PHD) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department
504			_aIncludes bibliography (sheets 151-163)
520			_aABSTRACT At present, the issue of internal marketing (IM) and service quality (SQ) has gained a great attention for organizations owing to the upward development of the service industries. IM can be defined as an approach that has the potential to positively influence employees' delivery of quality service steadily. It’s also believed that IM has a wide influence on the behaviour of the employees, as well as commitment of employees towards the organization. The main intention of the present research is to elaborate the impact of IM strategy on loyalty of employees, customer relationship and employee promotion simultaneously studying the mediating role of employee “motivation and reward” and training in Multinational Beverage Company operating in Iraq. A total of 375 questionaries were collected among the employees of the company utilizing an articulated questionnaire derived from prior study. Findings in the research disclose that the mediating role of Motivation and Reward has the utmost effect in IM and employee loyalty (EL) of the firm, whereas a convincing movement of training is indicated on customer relationship and promotion. This proves that employees with sufficient training can convey customer with quality service besides having a better communication with them to confirm the elevation of the vision of the organization.
650		0	_aCustomer relations _vDissertations, Academic
650		0	_aMarketing _vDissertations, Academic
650		0	_aLoyalty _vDissertations, Academic
650		0	_aTraining _vDissertations, Academic
700	1		_aYeşiltaş, Mehmet _esupervisor _92101
942			_2ddc _cTS
999			_c283434 _d283434