000			03014nam a22003377a 4500
003			KOHA
005			20230424105813.0
008			221006d2022 cy ||||| m||| 00| 0 eng d
040			_aCY-NiCIU _beng _cCY-NiCIU _erda
041			_aeng
090			_aYL 2654 _bB27 2022
100	1		_aBarrie, Mamadu
245	1	0	_aDIGITAL MARKETING AND ITS EFFECT ON SMALL AND MEDIUM BUSINESSES / _cMAMADU BARRIE; SUPERVISOR: ASSOC. PROF. DR. FIGEN YESILADA
264			_c2022
300			_a50 sheets; _c31 cm. _eIncludes CD
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
502			_aThesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department
504			_aIncludes bibliography (sheets 37-45)
520			_aABSTRACT Due to excessive costs, advertising is a key problem for small and medium-sized enterprises (SMEs) all over the world. The traditional advertising communication systems such as television, radio etc. seem to have a huge price tag for which they do not even reach the target customers anymore and consequently do not deliver the desired result. The aim of this study was to investigate the impact of virtual advertising on the upliftment of SMEs in the Turkish Republic of Northern Cyprus. For this purpose, numerous virtual advertising channels were used, including email advertising, social media advertising, online advertising, etc., and the increase in sales and market share was measured. As a result, four hundred questionnaires were created and sent via email platform, of which the four hundred mails were completed from the respondents. The population consisted of Hotel, Restaurants, Construction and Education. Data sets were collected using a quantitative deduction method in response to the research question and purpose of the study. We used descriptive records such frequency distribution and tables. Statistical Package for Social Science (SPSS) 16.00 software programmer was used to examine the data sets. The usual finding is that virtual advertising channels, together with social advertising and online advertising, play a significant role in the growth of businesses in the Turkish Republic of Northern Cyprus. As a result, the introduction of rules related to financial digitalization was advocated as this can serve to create an understanding of the use of digital devices that could help the Turkish Republic of North Cyprus to grow larger and thrive through advertising communication as a whole.
650		0	_aAdvertising _vDissertations, Academic
650		0	_aMarketing _vDissertations, Academic
650		0	_aElectronic mail marketing _vDissertations, Academic
650		0	_aFinance _vDissertations, Academic
650		0	_aSmall business _vDissertations, Academic
650		0	_aBusiness enterprises _vDissertations, Academic
700	1		_aYeşilada, Figen _esupervisor
942			_2ddc _cTS
999			_c285362 _d285362