000			03103nam a22002897a 4500
003			KOHA
005			20230424111149.0
008			221007d2022 cy ||||| m||| 00| 0 eng d
040			_aCY-NiCIU _beng _cCY-NiCIU _erda
041			_aeng
090			_aYL 2651 _bJ84 2022
100	1		_aJudith, Natumbu Eyabi Tua
245	1	0	_aPERCEIVED INTERNAL AND EXTERNAL PRESSURE ON CONSUMER BEHAVIOR / _cBAYUMBU EYABI TUA JUDITH; SUPERVISOR: ASST. PROF. DR. IMAN AHHAEI
264			_c2022
300			_a53 sheets; _c31 cm. _eIncludes CD
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
502			_aThesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department
504			_aIncludes bibliography (sheets 46-50)
520			_aABSTRACT This study aims to assess the effect of internal and external pressure on consumer behaviour (CB) and to look at how internal pressure (IP) and External pressure (EP) impact the purchasing intention (PI) and the Purchasing Pattern behaviour of the members of Rhema House Glory Church migrants living in Girne, Northern Cyprus. Consumer behaviour is very important as it enables the marketers to understand and predict how their customers will act and to understand what influences consumers' buying decisions and it also aids in marketing existing products and services. Good insight and understanding of consumer behaviour will realize the exceptional level of sales performance, which will end up in business achievement, while lack of understanding can result in the collapse of a business or an organization. The questionnaire was divided into four sub-sections; internal pressure (IP), external pressure (EP), purchasing intention (PI) and purchasing pattern (PP). The research survey was been asked to be filled out by several respondents and approximately 180 participants willingly took part in the research survey, however about 136 respondents took part in filling out their questionnaire. It was analyzed using a descriptive statistic construct. Structural equation modelling was accustomed created and evaluating a model of mediation. The findings revealed that internal pressure (IP) influences consumer behaviour (CB), as external pressure(EP) and purchasing intentions (PI), all of which had a good impact on consumer behaviour (CB). The information also revealed from the model that internal pressure (IP) and external pressure (EP) have a link between purchasing intention (PI) and purchasing pattern (PP) on consumer behaviour (CB). Managers may increase their performance by having a good mastery and understanding of consumer behaviour by paying more attention to both internal and external pressure. Keywords: Consumer Behaviour, Internal and External Pressure, Purchasing Intention, Purchasing Pattern.
650			_aConsumer behavior _vDissertations, Academic
650			_aPurchasing _vDissertations, Academic
700	1		_aAghaei, Iman _esupervisor
942			_2ddc _cTS
999			_c285365 _d285365