000 03395nam a22003017a 4500
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008 221012d2022 cy ||||| m||| 00| 0 eng d
040 _aCY-NiCIU
_beng
_cCY-NiCIU
_erda
041 _aeng
090 _aYL 2648
_bA84 2022
100 1 _aAtemoneke, Rene Ndip
245 1 0 _aPATIENT SATISFACTION, SERVICE QUALITY AD PATIENT LOYALTY IN PRIVATE HOSPITALS IN NORTHERN CYPRUS /
_cRENE NDIP ATEMONEKE; SUPERVISOR: ASSOC. PROF. DR. FIGEN YESILADA
264 _c2022
300 _a49 sheets;
_c31 cm.
_eIncludes CD
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
502 _aThesis (MSc) - Cyprus International University. Institute of Graduate Studies and Research Health Care Management Department
504 _aIncludes bibliography (sheets 39-45)
520 _aABSTRACT Introduction: The healthcare industry is one of the largest and fastest growing industries globally and this fast growth coupled with technological advancements and globalization has led to a high level of competition and made industry evermore complex, delicate and multidimensional in the provision of its services. Thus, competitiveness in the industry has increased curiosity and concerns among patients regarding the services of healthcare being rendered in the selection of any hospital. Purpose: The purpose of this study is to investigate the relationship between healthcare service quality, patient satisfaction and loyalty and the mediating role of patient satisfaction on the relationship between service quality and loyalty in private hospitals with the application of the modified SERVQUAL Model Methodology: A questionnaire of 200 conveniently selected respondents was used to collect data. The service quality was measured with the SERVQUAL instrument. The data was analyzed through Pearson correlation and regression analysis Results: The findings revealed that there is significantly positive relationship between healthcare service quality and patient satisfaction and between service quality and patient loyalty in Private Hospitals in Northern Cyprus. It also found that there is a positive relationship between patient satisfaction and loyalty. The mediation results showed that patient satisfaction is a partial mediator of the relationship between service quality and loyalty. Conclusion and Implication: The findings of this study indicate that if healthcare organizations focus on convenience healthcare services or improve their delivery services, it will both improve satisfaction and loyalty. They can do it either through technology or personnel. The study indicates that healthcare service quality has a significant impact on loyalty of patients through patient satisfaction. Thus, managers can use the findings of this study to better the quality-loyalty relationship through patient satisfaction. With today's competition, loyalty is a necessary tool for sustainability especially for private healthcare organizations. Keywords: Health care, Hospitals, Patient Loyalty, Patient Satisfaction, Service Quality.
650 0 _aMedical care
_vDissertations, Academic
650 0 _aHospitals
_vDissertations, Academic
650 0 _aPatients
_vDissertations, Academic
700 1 _aYeşilada, Figen
_esupervisor
942 _2ddc
_cTS
999 _c285401
_d285401