000 | 03395nam a22003017a 4500 | ||
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005 | 20230418082108.0 | ||
008 | 221012d2022 cy ||||| m||| 00| 0 eng d | ||
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_aCY-NiCIU _beng _cCY-NiCIU _erda |
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041 | _aeng | ||
090 |
_aYL 2648 _bA84 2022 |
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100 | 1 | _aAtemoneke, Rene Ndip | |
245 | 1 | 0 |
_aPATIENT SATISFACTION, SERVICE QUALITY AD PATIENT LOYALTY IN PRIVATE HOSPITALS IN NORTHERN CYPRUS / _cRENE NDIP ATEMONEKE; SUPERVISOR: ASSOC. PROF. DR. FIGEN YESILADA |
264 | _c2022 | ||
300 |
_a49 sheets; _c31 cm. _eIncludes CD |
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336 |
_2rdacontent _atext _btxt |
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337 |
_2rdamedia _aunmediated _bn |
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338 |
_2rdacarrier _avolume _bnc |
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502 | _aThesis (MSc) - Cyprus International University. Institute of Graduate Studies and Research Health Care Management Department | ||
504 | _aIncludes bibliography (sheets 39-45) | ||
520 | _aABSTRACT Introduction: The healthcare industry is one of the largest and fastest growing industries globally and this fast growth coupled with technological advancements and globalization has led to a high level of competition and made industry evermore complex, delicate and multidimensional in the provision of its services. Thus, competitiveness in the industry has increased curiosity and concerns among patients regarding the services of healthcare being rendered in the selection of any hospital. Purpose: The purpose of this study is to investigate the relationship between healthcare service quality, patient satisfaction and loyalty and the mediating role of patient satisfaction on the relationship between service quality and loyalty in private hospitals with the application of the modified SERVQUAL Model Methodology: A questionnaire of 200 conveniently selected respondents was used to collect data. The service quality was measured with the SERVQUAL instrument. The data was analyzed through Pearson correlation and regression analysis Results: The findings revealed that there is significantly positive relationship between healthcare service quality and patient satisfaction and between service quality and patient loyalty in Private Hospitals in Northern Cyprus. It also found that there is a positive relationship between patient satisfaction and loyalty. The mediation results showed that patient satisfaction is a partial mediator of the relationship between service quality and loyalty. Conclusion and Implication: The findings of this study indicate that if healthcare organizations focus on convenience healthcare services or improve their delivery services, it will both improve satisfaction and loyalty. They can do it either through technology or personnel. The study indicates that healthcare service quality has a significant impact on loyalty of patients through patient satisfaction. Thus, managers can use the findings of this study to better the quality-loyalty relationship through patient satisfaction. With today's competition, loyalty is a necessary tool for sustainability especially for private healthcare organizations. Keywords: Health care, Hospitals, Patient Loyalty, Patient Satisfaction, Service Quality. | ||
650 | 0 |
_aMedical care _vDissertations, Academic |
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650 | 0 |
_aHospitals _vDissertations, Academic |
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650 | 0 |
_aPatients _vDissertations, Academic |
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700 | 1 |
_aYeşilada, Figen _esupervisor |
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_2ddc _cTS |
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_c285401 _d285401 |