000			02085nam a22002897a 4500
003			KOHA
005			20230425094830.0
008			221020d2022 cy ||||| |||| 00| 0 eng d
040			_aCY-NiCIU _beng _cCY-NiCIU _erda
041			_aeng
090			_aYL 2550 _bA23 2022
100	1		_aAbbas, Amina
245	1	0	_aCUSTOMER ENGAGEMENT FACTORS ON FASHION BRANDS' FACEBOOKS PAGES / _cAMINA ABBAS; Supervisor: Dokun Iwalewa Oluwajana
264			_c2022
300			_a70 sheets; _c31 cm. _eIncludes CD
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
502			_aThesis (MSc) - Cyprus International University. Institute of Graduate Studies and Research Management Information Systems
504			_aIncludes bibliography (sheets 55-60)
520			_aii ABSTRACT In recent years, the term "consumer engagement" has mainstream consciousness to describe consumers' interactive experiences with brands. The swift dispersion of social networking sites, which enabled consumer engagement by means of online brand social media pages, contributed to the term's popularity. Today, marketers use their social media pages like Facebook to advertise their brands which is becoming more and more relevant to increase the engagement and involvement of consumers online. This research explored the concept of consumer engagement in the framework of fashion brand pages on Facebook and also examined the experiences and outcomes of this engagement. A quantitative method was used to gather information from a ten fashion brands’ Facebook pages in order to answer the objectives and test the hypothesis of the study and to also compare the responses for each question. KEYWORDS: Customer Engagement, Facebook, Interaction, Online Engagement, Social Commerce, Social Media, Word-of-Mouth.
650		0	_aSocial media _vDissertations, Academic
650		0	_aWord-of-mouth _vDissertations, Academic
700	1		_aOluwajana, Dokun Iwalewa _esupervisor
942			_2ddc _cTS
999			_c285451 _d285451