000			02943nam a22002897a 4500
003			KOHA
005			20230425085518.0
008			221021d2022 cy ||||| m||| 00| 0 eng d
040			_aCY-NiCIU _beng _cCY-NiCIU _erda
041			_aeng
090			_aYL 2568 _bS23 2022
100	1		_aSadri, Erfan
245	1	0	_aIMPACT OF TRUST IN SOCIAL MEDIA INFLUENCERS AND INFLUENCERS REPUTATION ON BRANDING AND BRAND REPUTATION / _cERFAN SADRI; SUPERVISOR: DR. HOMAYOUN PASHA SAFAVI
264			_c2022
300			_a50 sheets; _c31 cm. _eIncludes CD
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
502			_aThesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department
504			_aIncludes bibliography (sheets 36-50)
520			_aABSTRACT Influencer Marketing is one of the company's digital communication tactics and refers to the marketing of items through social media influencers. As a consequence of technology advancement and digitization, influencer advertising for product promotion and brand communication has expanded lately. The primary objective of influencer endorsement in promotion is to boost both brand recognition and sales by having the product suggested by customers' trusted sources. Trust evolved in this context with the notion of influencer marketing. Although the research confirms that confidence in influencers or influencer reputation, the idea of brand reputation should also be examined. According to the findings, social media influencers have an impact on a brand's reputation. It has also been shown that in Northern Cyprus, the competence and attractiveness of influencers are more widely acknowledged, and branding acts as a mediator. Initially, the advertising sector analyzes influencers, particularly to build awareness in youthful markets by increasing social media coverage among businesses. It is the goal of this study to examine how social media influencers and their reputations affect brand value and brand reputation. Branding interactions will be moderated by trust in influencers and the reputation of those influencers, according to this theory. Purposively random sampling was used to gather data, which was then analyzed using the principal axis factoring (SPSS) method on a total of 157 respondents. All theories are confirmed to be true. Branding's mediating effects are also established. Implications, limits, and recommendations for future study are examined further. Keywords: Branding, Brand Reputation, Influencer Marketing, Influencers Reputation, Trust in Influencers.
650		0	_aBranding (Marketing) _vDissertations, Academic
650		0	_aInternet personalities _vDissertations, Academic
700	1		_aSafavi, Homayoun Pasha _esupervisor
942			_2ddc _cTS
999			_c285455 _d285455