000			02910nam a22003017a 4500
003			KOHA
005			20230417162741.0
008			221021d2022 cy ||||| m||| 00| 0 eng d
040			_aCY-NiCIU _beng _cCY-NiCIU _erda
041			_aeng
090			_aYL 2501 _bA69 2022
100	1		_aAnwo, Olatunbosun Ajibola
245	1	0	_aIMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND AWARENESS, BRAND KNOWLEDGE AND BRAND IMAGE / _cOLATUNBOSUN AJIBOLA ANWO; SUPERVISOR: DR. HOMAYOUN PASHA SAFAVI
264			_c2022
300			_a57 sheets; _c31 cm. _eIncludes CD
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
502			_aThesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department
504			_aIncludes bibliography (sheets 40-54)
520			_aABSTRACT The objective of this study is to examine the influence of corporate social responsibility on the brand recognition, knowledge, and image of Nigerian-based businesses, as well as to determine which CSR activity has the biggest impact on these areas of the organizations' operations. The majority of organizations in Nigeria lack a grasp of how various CSR activities, especially in the context of ethical, philosophical, economic, and legal CSR, may produce a significant push towards success. This is particularly true when considering the interdependence of brand image, brand awareness, and brand knowledge. Two hundred and sixty-five (265) responses were gathered through the distribution of questionnaires to various Nigerian organizations. The structural equation modeling method was used to examine the hypothesized relationships, whilst factor analysis, correlation analysis, and regression analysis were employed to investigate the additional relationships. The study found a positive association between brand knowledge, brand image, and brand awareness and all facets of corporate social responsibility (CSR), including financial, philanthropic, ethical, and legal factors. According to additional research, charitable corporate social responsibility (CSR) is the most effective in terms of increasing brand knowledge and awareness, whereas legal CSR is the most effective in terms of enhancing brand image. According to the study's findings, corporate social responsibility has a significant role in the growth and expansion of these companies, as well as their likelihood of being the customers' first choice. KEYWORDS: Brand awareness, Brand image, Brand knowledge, Corporate social responsibility.
650		0	_a Awareness _vDissertations, Academic
650		0	_aBranding (Marketing) _vDissertations, Academic
650		0	_aSocial responsibility of business _vDissertations, Academic
700	1		_aSafavi, Homayoun Pasha _esupervisor
942			_2ddc _cTS
999			_c285469 _d285469