000			03058nam a22003017a 4500
003			KOHA
005			20230424162450.0
008			221028d2022 cy ||||| m||| 00| 0 eng d
040			_aCY-NiCIU _beng _cCY-NiCIU _erda
041			_aeng
090			_aYL 2531 _bI96 2022
100	1		_aIzmaganbetova, Tursynay
245	1	0	_aANALYSIS OF THE INFLUENCE OF FOOD PACKAGING ON CONSUMER PURCHASE BEHAVIOR IN KAZAKHSTAN / _cTURSYNAY IZMAGANBETOVA; SUPERVISOR: ASST. PROF. DR. IMAN AGHAEI
264			_c2022
300			_a51 sheets; _c31 cm. _eIncludes CD
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
502			_aThesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department
504			_aIncludes bibliography (sheets 44-48)
520			_aABSTRACT For many years, packaging was intended only for the transportation and preservation of the product. Currently, along with utilitarian functions, packaging performs many other tasks: It should help to stand out not only against the background of its direct competitors, but also other products standing on the shelf nearby. Almost any product entering the market has a package and a certain design. It should be noted that today a product is not a simple set of material characteristics. Consumers tend to view products as a complex set of benefits that satisfy their needs. When designing a product, marketers must first determine the basic needs of the buyer that the product will satisfy, then develop the actual product, and finally find ways to reinforce it in order to create the set of benefits that will best satisfy the consumer's needs. A survey was used in the marketing research as a quantitative method. The responses obtained are 35.9 percent male and 64.1 percent female. 234 individuals responded, indicating the gender distribution of the participants in the capital of Kazakhstan, Nursultan. The questionnaire distributed and analyzed using the software SPSS 25.0. Regression analysis was used to empirically test the hypothesis that had been developed. Excluding the hypothesis on the impact of packing quality on consumers, the data appear to support all of the hypothesis. The findings also show that consumers purchasing intentions are significantly influenced by food packaging, which is followed by packaging design, color, invention, price, and printed information. It means that customers in capital city of Kazakhstan giving more attention for creative design, innovation color, product price and reading information on the product and they pay less attention to packaging material. Future research can look into how other packaging components in Kazakhstan affect consumer purchasing intentions.
650		0	_aConsumer behavior _vDissertations, Academic
650		0	_aPricing _vDissertations, Academic
650		0	_aQuality
700	1		_aAghaei, Iman _esupervisor
942			_2ddc _cTS
999			_c288939 _d288939