000 02341nam a22003137a 4500
003 KOHA
005 20230418082918.0
008 221102d2022 cy ||||| m||| 00| 0 eng d
040 _aCY-NiCIU
_beng
_cCY-NiCIU
_erda
041 _aeng
090 _aYL 2502
_bA83 2022
100 1 _aAsante-Darko Ebenezer
245 1 4 _aTHE RELATIONSHIP BETWEEN FACEBOOK ENGAGEMENT AND PHYSICAL VOTING /
_cABENEZER ASANTE-DARKO; SUPERVISOR: ASST. PROF. DR. TUGBERK KAYA
246 2 3 _aA REFERENCE TO LEFT-WING PARTIES IN THE TURKISH REPUBLIC AND NORTHERN CYPRUS
264 _c2022
300 _a57 sheets;
_c31 cm.
_eIncludes CD
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
502 _aThesis (MSc) - Cyprus International University. Institute of Graduate Studies and Research Management Information Systems Department
504 _aIncludes bibliography (sheets 50-56)
520 _aABSTRACT The study seeks to examine the relationship between Facebook engagement and physical voting, a reference to left-wing parties in the Turkish Republic of Northern Cyprus. The purpose of the study is to assess the impact of political parties’ posts, likes, comments, and total followers on social media on the influence of votes obtained by political parties and candidates during the 2022 elections. The study collected data on the political party aspirants’ total posts, likes, shares, comments, and followers by observing their Facebook accounts from December 28th, 2021, to January 23rd, 2022. The study used simple and multiple linear regression to analyze the data collected with the help of SPSS. The analysis of the data focused only on the 18 winning members of parliament. It was concluded from the studies that there is a weak negative relationship between stakeholder engagement as an independent variable and karma, toplam oy, and Tercih as dependent variables. Again, it was revealed from the study that stakeholder engagement has no influence on karma, toplam oy, and tercih votes.
650 0 _aSocial media
_vDissertations, Academic
650 0 _aVoting
_vDissertations, Academic
650 0 _aPolitical parties
_vDissertations, Academic
700 1 _aKaya, Tuğberk
_esupervisor
942 _2ddc
_cTS
999 _c288981
_d288981