000			02488nam a22003017a 4500
003			KOHA
005			20230418165104.0
008			221109d2022 cy ||||| m||| 00| 0 eng d
040			_aCY-NiCIU _beng _cCY-NiCIU _erda
041			_aeng
090			_aYL 2431 _bR26 2022
100	1		_aRamadan, Zubir A. G.
245	1	4	_aTHE IMPACT OF PERCEIVED QIALITY, PERCEIVED VALUE AND PERCEIVED PRICE ON CUSTOMER LOYALTY / _cZUBIR A G RAMADAN; SUPERVISOR: ASSOC. PROF. DR. FIGEN YEŞİLADA
264			_c2022
300			_a50 sheets; _c31 cm. _eIncludes CD
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
502			_aThesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department
504			_aIncludes bibliography (sheets 46-50)
520			_aABSTRACT In recent years, the business world has faced fierce competition, which has put business organisations in a position to require a sustainable long-term relationship with their customers to exploit the benefits of customer loyalty. This has made perceived value, price and service quality an important marketing element in recent years. This is even more critically so in the service industry. This research was proposed and carried out to investigate the antecedents of customer loyalty impact on the perceived satisfaction of customers, which leads to an increase in customer loyalty. The study was carried out using the North Cyprus telecommunication sector. Using an analytical model, nonprobability sampling with a survey method is used in the current study. The study showed findings implied quality of service, value offers and price have a positive direct and indirect impact on the improvement of customer loyalty. However, perceived price partially relates to Loyalty. This finding supports theories of studies that reported customer loyalty is significantly impacted by perceived customer satisfaction and trust. However, findings are limited to small Islands with a small sample size. Future studies can involve multiple continents with a larger sample size.
650		0	_aCustomer loyalty _vDissertations, Academic
650		0	_aConsumer satisfaction _vDissertations, Academic
650		0	_aTelecommunication _vDissertations, Academic _zCyprus, Northern
700	1		_aYeşilada, Figen _esupervisor
942			_2ddc _cTS
999			_c289031 _d289031