000			03449nam a22003017a 4500
003			KOHA
005			20230419110433.0
008			230228d2022 cy ||||| m||| 00| 0 eng d
040			_aCY-NiCIU _beng _cCY-NiCIU _erda
041			_aeng
090			_aYL 2681 _bM64 2022
100	1		_aMohammadi, Haniyeh
245	1	0	_aSUSTAINABLE URBAN DEVELOPMENT THROUGH CITY MARKETING / _cHANIYEH MOHAMMADI; SUPERVISOR: DR. GIZEM CANER
246	2	3	_aA CASE OF KYRENIA, NORTHERN CYPRUS
264			_c2022
300			_a89 sheets; _c31 cm. _eIncludes CD
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
502			_aThesis (MArch) - Cyprus International University. Institute of Graduate Studies and Research Architecture Department
504			_aIncludes bibliography (sheets 76-80)
520			_aABSTRACT The concept of sustainable urban development has been increasingly examined in recent years by both scholars and practitioners. This is due to the importance of preservation of environmental resources for future generations, which has become a matter of vitality linked to global warming and human impact on the surrounding environment. Cities all across the world endeavor to develop their infrastructure through urban development projects. As the current research provides the comprehensive understanding regarding important factors of sustainable urban development, it focuses on social, economic, and environmental aspects of Kyrenia. Furthermore, marketing strategies of cities are extremely important in aiding the city to improve internally, and have a more positive reputation and image for people from other regions. These efforts linked with sustainable urban development strategies can lead to economic growth, development of various sectors in the city, and increase its attractiveness to other visitors. The existing research has reviewed in city marketing strategy and sustainable development goals and sustainable urban development strategies that found common points between them that could be potential for improving city marketing and sustainable urban development. Accordingly, these achieved common points are evaluated in various case studies and Kyrenia, and finally, the author, to support these theories, examines two target groups of society: Firstly, the citizens’ perspective is examined regarding city marketing and sustainable urban development through a questionnaire. Moreover, a separate questionnaire was designed to gather data from employees in the government (municipality and department of city planning). Based on the findings in this current research, various components (criteria and elements) in both the CM and SUD strategies are common, indicating that the two strategies are interrelated and overlap. In addition, Kyrenia has the infrastructure and potential of a city that, in order to improve city marketing and sustainable urban development needs to adopt comprehensive strategies and plans under the management of professionals. Keywords: City Marketing, Development Goal, North Cyprus, Strategies, Sustainable Urban Development.
650		0	_aMarketing _vDissertations, Academic
650		0	_aSustainable urban development _vDissertations, Academic
700	1		_aCaner, Gizem _esupervisor
942			_2ddc _cTS
999			_c289804 _d289804