000			02922nam a22003017a 4500
003			KOHA
005			20230413161134.0
008			230301d2022 cy ||||| m||| 00| 0 eng d
040			_aCY-NiCIU _beng _cCY-NiCIU _erda
041			_aeng
090			_aYL 2747 _bI46 2022
100	1		_aIlkhanizadeh, Shiva
245	1	4	_aTHE IMPORTANT ROLE OF SOCIAL MEDIA ON TOURISTS' SELECTION OF TRAVEL DESTINATION / _cJOY IKOLO; SUPERVISOR: ASSOC. PROF. DR. SHIVA ILKHANIZADEH
264			_c2022
300			_a58 sheets; _c31 cm. _eIncludes CD
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
502			_aThesis (MSc) - Cyprus International University. Institute of Graduate Studies and Research Tourism and Hotel Management Department
504			_aIncludes bibliography (sheets 45-49)
520			_aABSTRACT When it comes to choosing a vacation destination, information evaluation has become an essential part of the decision-making process. Social media's recent emergence has prompted us to examine and comprehend its role in destination selection. When analyzing the Tourism industry as a whole, for promotional activities, sales, and creating management connections with customers, the tourist system depends on information and communication technology. When a traveler makes his or her ultimate destination selection, the most influential information comes from online interpersonal influence. Tourism market segmentation authors are aware of the rising number of visitors who utilize current digital media. Additionally, many travelers have been increasingly involved in travel destination research ever since the usage of social networking sites and the internet. Numerous Surveys and polls show that about 50% of consumers are likely to download travel apps when doing location research prior to departing for vacation. The study was conducted to examine the important role of social media on to tourists in the selection of travel destination using survey method to collect the data for this thesis. As per the findings of the study, it was discovered that a significant amount of people believed, generally that social media played a role in destination choices. The extent of this influence was most visible in the studies concerning the perception rating. This was within the structure of a Likert scale. This corresponds with the hypothesis that in fact, there is significant relationship between the use of SM and travel bookings to sites/pages and/or accounts visited. Keywords: Social Media, Travelling, Technology, Tourism
650		0	_aSocial media _vDissertations, Academic
650		0	_aTourists _vDissertations, Academic
650		0	_aTravel _vDissertations, Academic
700	1		_aIlkhanizadeh, Shiva _esupervisor
942			_2ddc _cTS
999			_c289829 _d289829