000			02849nam a22002897a 4500
003			KOHA
005			20230414085641.0
008			230316d2023 cy ||||| m||| 00| 0 eng d
040			_aCY-NiCIU _beng _cCY-NiCIU _erda
041			_aeng
090			_aYL 2784 _bP28 2023
100	1		_aPatrick, Nwaogaranya Nonso
245	1	0	_aIMPACT OF PRODUCT, PROCESS AND MARKET INNOVATIONS ON BUSINESS PERFORMANCE / _cNWAOGARANYA NONSO PATRICK; SUPERVISOR: PROF. DR. MEHMET YESILTAS
246	2	3	_aA CASE STUDY OF SMEs IN AGEGE LOCAL GOVERNMENT LAGOS STATE
264			_c2023
300			_a45 sheets; _c31 cm. _eIncludes CD
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
502			_aThesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department
504			_aIncludes bibliography (sheets 36-40)
520			_aABSTRACT This study aims to examine the impact of market innovation, process innovation and product innovation on business performance. The study was conducted in Lagos state and the respondents are the SMEs. Though the study distributed 400 questionnaires; however, not all of them are properly filled and returned. The study used 352 questionnaires, which were properly filled. Therefore, the current research used 352 questionnaires for this empirical analysis, which were obtained from SMEs in Agege Lagos state. The study employed a structured questionnaire, which was administered to the participants. The questionnaire was given to the respondents to fill. Furthermore, the study utilized the correlation and regression techniques to analyze the interconnection between business performance and market innovation, product innovation, and process innovation. The outcomes of the finding show that; (a) market innovation exerts positive impact on business performance. It illustrates that market innovation improves the business performance; (b) product innovation exert positive impact on business performance. It illustrates that product innovation improves the business performance; and (c) process innovation exert positive impact on business performance. It illustrates that process innovation enhances the business performance. Thus, the study suggests that significant consideration should be give to market innovation as it has a significant impact on business performance. Moreover, entrepreneurs should take into consideration, process since it improves business perforance significantly. Keywords: Business Performance; Market Innovation; Process Innovation; Product Innovation
650		0	_aPerformance _vDissertations, Academic
700	1		_aYeşiltaş, Mehmet _esupervisor
942			_2ddc _cTS
999			_c289970 _d289970