000 04108nam a22002897a 4500
003 KOHA
005 20230417085914.0
008 230320d2022 cy ||||| m||| 00| 0 eng d
040 _aCY-NiCIU
_beng
_cCY-NiCIU
_erda
041 _aeng
090 _aYL 2820
_bE44 2022
100 1 _aEjembi, Mary Omada
245 1 4 _aTHE INFLUENCE OF GHR MANAGEMENT PRACTICES ON CONSUMER BEHAVIOR (CB) IN THE NIGERIAN HOTEL INDUSTRY /
_cMARY OMADA EJEMBI; SUPERVISOR: ASSOC. PROF. DR. SHIVA ILKHANIZADEH
264 _c2022
300 _aIX, 58 sheets;
_c31 cm.
_eIncludes CD
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
502 _aThesis (MSc) - Cyprus International University. Institute of Graduate Studies and Research Tourism and Hotel Management Department
504 _aIncludes bibliography (sheets 45-51)
520 _aABSTRACT The essence of the study is to examine the influence of GHR management practices on consumer behavior (CB) in the Nigerian Hotel Industry. The term green human resource management practices (GHRMP) were brought to light quite a while back (Renwick, Redman & Maguire, 2008) and is defined as a mix of ecological administration program in the human resource management framework of an organization. It is the method involved in adjusting HRM approaches and practices decisively towards environmentally friendly approaches and practices. Meanwhile, consumer behavior is described as the investigation of the interaction included when people or an individual select, buy, use, or discard items, services, thoughts, or encounters to fulfill needs and wants (Solomon, 2013). And the hotel industry, is one of the biggest industries on the planet that consumes a broad measure of natural resources, and produces a vast measure of waste and contamination (Bohdanowicz, 2006). Also, to measure green human resource management practice six different factors were put into consideration namely; green training and development (GTD), green performance appraisal (GPA), green recruitment and selection (GRS), green employee empowerment and participation (GEEP), green reward and compensation (GRC), and green management of organizational culture (GMOC) which give rise to 27 items of measurement adopted from Masri (2016) and to measure consumer behaviour 14 items of construct were used which was taken according to Millar and Baloglu (2008). However, six hypotheses were developed using each of the six factors of green human resource management practices on the consumer behaviour. The main purpose of this study is to reveal the essence of a new body of knowledge that has not been extensively carried out before in Nigeria. The study was aimed at examining the influence of GHR (Green Human Resource) management practices on consumer behavior (CB) in the Nigerian hotel industry. And the research was conducted using hotel industries in Ogun state, Nigeria. The study revealed that only one of the hypotheses which is hypothesis five (H5): “Green reward and compensation has a positive impact on consumer behavior” was supported while the remaining five were rejected such as H1: “There is a positive impact of green training and development on consumer behavior”, H2: There is a positive impact of green performance appraisal on consumer behavior in Nigerian hotel industries, H3: “There is a positive impact of green recruitment and selection on consumer behavior”, “H4: “Green employee empowerment and participation has a positive impact on consumer behavior”, and H6: “Green management of organizational culture has a positive impact on consumer behavior” Keywords: Consumer Behavior; Green Human Resource Management Practice; Green Reward and Compensation; Ogun State
650 0 _aConsumer behavior
_vDissertations, Academic
650 0 _aPersonnel management
_vDissertations, Academic
700 1 _aIlkhanizadeh, Shiva
_esupervisor
942 _2ddc
_cTS
999 _c290004
_d290004