000			03964nam a22003017a 4500
003			KOHA
005			20230322110552.0
008			230322d2023 c ||||| m||| 00| 0 eng d
040			_aCY-NiCIU _beng _cCY-NiCIU _erda
041			_aeng
090			_aYL 2767 _bH27 2023
100	1		_aHasanov, Huseyn
245	1	4	_aTHE EFFECTOF SOCIAL MEDIA ON BRAND REPUTATION IN SMARTPHONE MARKET IN AZERBAIJAN AND TURKEY / _cHUSEYN HASANOV; SUPERVISOR: ASSOC. PROF. DR. FİGEN YEŞİLADA
246	2	3	_aCASE STUDY OF IPHONE SMARTPHONES
264			_c2023
300			_avii, 75 sheets; _c31 cm _eIncludes CD
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
502			_aThesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department
504			_aIncludes bibliography (sheets 64-68)
520			_aABSTRACT Social media platform has come out and developed unceasingly during last 20 years. Therefore, a lot of huge corporations and advanced firms have attempted to switch their business processes enormously because social media played significant role between consumers and companies. In this regard, lots of organizations mainly concentrated on the utilization of the social media in their business sphere due to the social media platform has huge influence on the corporations’ brand prestige. In this study is primarily focused on iPhone corporations the particular reason for circumstance their increasing market share price and overwhelming brand reputation for last 20 years all over the world. These two countries have selected for the analysis because of the soaring demand of social media and iPhone smartphones in Turkey and Azerbaijan. To understand the exploration purposes, the primary ideas of the review, containing social media and brand reputation are characterized in this investigation. As social media is considered as a virtual platform for creating, sharing, and achieving recent scope about items for clients, the idea of brand recognition settled as the consumer oriented sensations about the features of a brand item. Moreover, during the decision making process consumers is made sense of by recognizing the periods of the relative procedure. The objectives of research have been accomplished in this concentrate by developing a proper exploration procedure. In this study of the exploration methodology contains the examination procedure, style, plan, information gathering, and investigation interaction and exploration populace and inspecting technique. The examination kind of the review is defined as illustrative in light of the fact that the exploration means for making sense of whether social media influences the brand recognition of iPhone cell phones in Turkey and Azerbaijan. The exploration plan of the review contains five aspects, containing philosophy, approach, method, strategy, and time horizon. One of the core outcomes of the information investigation process illustrate that there is a positive correlation between social media and brand reputation of mobile phones in Turkey and Azerbaijan, because of the social media, mobile phones is more trustworthy, appealing, unforgettable, and alluring and adds to the brand image of the cell phones. One of the significant signs of the study is that, there are many advantageous sides of social media, which directly influence customers, while their decision-making process, data search, estimation of potential options and post purchase behavior. Keywords: Brand Reputation, Consumer Decision-Making Process, iPhone Smartphone Social Media
650		0	_aBranding (Marketing) _vDissertations, Academic
650		0	_aiPhone (Smartphone) _vDissertations, Academic
650		0	_aSocial Media _vDissertations, Academic
700	1		_aYeşilada, Figen _esupervisor
942			_2ddc _cTS
999			_c290023 _d290023