000			03071nam a22003017a 4500
003			KOHA
005			20230418152306.0
008			230322d2022 cy ||||| m||| 00| 0 eng d
040			_aCY-NiCIU _beng _cCY-NiCIU _erda
041			_aeng
090			_aYL 2826 _bO48 2022
100	1		_aOgunsanya, Sulaimon Kolawole
245	1	0	_aA STUDY OF CUSTOMER VALUE AND CUSTOMER LOYALTY IN NORTH CYPRUS SUPERMARKET INDUSTRY / _cSULAIMON KOLAWOLE OGUNSANYA; SUPERVISOR: DR. HOMAYOUN PASHA SAFAVI
264			_c2022
300			_a57 sheets; _c31 cm. _eIncludes CD
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
502			_aThesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department
504			_aIncludes bibliography (sheets 49-54)
520			_aABSTRACT Accordingly, the purpose of this study was to determine the effect of customer value on customer loyalty among supermarket users in North Cyprus. The investigated association examined was between customer values and the four dimensions of customer loyalty, namely Repurchase Intention, Positive Word-of-Mouth, Price Sensitivity and Complaining Behaviour. There were four hypotheses in this study. Using data collected from 127 respondents who are supermarket users, inferential statistics were used to determine the effect of the customer value on each of the four dimensions of customer loyalty. According to the results of the analysis, customer value had a significant positive effect on repurchase intention and positive WOM. This implied that the first two hypotheses of this study were accepted. The proposed negative significant effects that was anticipated to have existed between customer value and price sensitivity and between customer value and complaining behavior was not found, hence, the third and fourth hypotheses were rejected. These results informed the direction of the discussion, implications, limitations, recommendations for future studies. The result of this study birth some practical implication with supermarket managers and stakeholders and it highlighted the importance of providing values such as offering discounts or giving coupons service to their customers so as to win them and increase repurchase intention and positive word of mouth. This study suggests that supermarket manager must not underestimate customer value for North Cyprus customers, which means that supermarket products need to be priced satisfactorily, acquiring and offering premium produce. Keywords: Complaining Behaviour, Customer Values, Positive Word-Of-Mouth, Price Sensitivity, Repurchase Intention
650		0	_a Complaints (Administrative procedure) _vDissertations, Academic
650		0	_aConsumers _vDissertations, Academic
650		0	_aWord-of-mouth advertising _vDissertations, Academic
700	1		_aSafavi, Homayoun Pasha _esupervisor
942			_2ddc _cTS
999			_c290037 _d290037