000			02767nam a22003137a 4500
003			KOHA
005			20230418150932.0
008			230323d2023 cy ||||| m||| 00| 0 eng d
040			_aCY-NiCIU _beng _cCY-NiCIU _erda
041			_aeng
090			_aYL 2838 _bZ24 2023
100	1		_aZaeim, Mojgan
245	1	0	_aIMPACT IF SOCIAL MEDIA ON RESTAURANT BUSINESSES / _cMOJGAN ZAEIM; SUPERVISOR: DR. HOMAYOUN PASHA SAFAVI
264			_c2023
300			_a44 sheets; _c31 cm. _eIncludes CD
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
502			_aThesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department
504			_aIncludes bibliography (sheets 42-43)
520			_aABSTRACT The acceptability of social media has been rising daily. Social media is becoming a vital tool for executing business and marketing strategies in all businesses.The main goal of this thesis is to investigate how social media influences company operations and how it impacts business. Additionally, this study gives a quick overview of social media and how effective marketing may be carried out by utilizing it. A thorough explanation is also provided to show how social media has changed conventional marketing operations. It combines qualitative and quantitative techniques. Additionally, unstructured interviews were undertaken to investigate in-depth information. Books, journals, articles, statistics, and other social media-related websites were used as research materials. The results show that social media positively impacts the restaurant business. Accepting social media by restaurants increases revenue and consumer traffic. The eateries employ social media platforms like Facebook and Instagram. Word-of-mouth marketing is essential for luring in new clients. Social media has created an affordable and accessible marketing platform that allows businesses to instantaneously contact thousands of consumers. The study has limitations, such as a limited sample size and a language barrier. In the future, when there are more accessible respondents, a similar study may be conducted. Social media has a wide range of opportunities for company growth. Keywords: Restaurant, Social Media, Social Media Marketing, Small-Sized Enterprises, Word of Mouth,
650		0	_aRestaurants _vDissertations, Academic
650		0	_aSocial Media _vDissertations, Academic
650		0	_aSmall business _vDissertations, Academic
650		0	_aWord-of-mouth _vDissertations, Academic
700	1		_aSafavi, Homayoun Pasha _esupervisor
942			_2ddc _cTS
999			_c290045 _d290045