000			03578nam a22002897a 4500
003			KOHA
005			20230418154627.0
008			230324d2022 c ||||| m||| 00| 0 eng d
040			_aCY-NiCIU _beng _cCY-NiCIU _erda
041			_aeng
090			_aYL 2828 _bM25 2022
100	1		_aMakere, Samuel Chinonso
245	1	0	_aPERSPECTIVES ON THE IMPACT OF ECONOMIC RECESSION ON THE QUALOTY OF LIVINGOF INHABITANTS AND CONSUMERS BUYING DECISION IN NIGERIA / _cSAMUEL CHINONSO MAKERE; SUPERVISOR: ASST. PROF. DR. HASAN RUSTEMOGLU
264			_c2023
300			_aviii, 65 sheets; _c31 cm. _eIncludes CD
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
502			_aThesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department
504			_aIncludes bibliography (sheets 52-54)
520			_aABSTRACT This research work empirically explored the impact of economic recession on the quality of living and consumer buying decision of inhabitants in Nigeria. The objectives of this study were to investigate on the possible causes of economic recession in Nigeria, to examine the effects of economic recession in Nigeria, to examine the relationship between economic recession and adequate quality of living in Nigeria, to test the correlation between economic recession and consumer buying behaviour in the country (Nigeria), to also test the correlation between economic recession and labour force within the country, to examine possible monetary or fiscal policies to be introduced to build the standard of living of the people and rise consumer purchasing power. The scope of the study consists of people living, studying, and working in Nigeria, The Hierarchy of Effect Theory was applied as the foundation of the study, while the research design applied in the study is a survey. The population size includes people living, studying, and working within the three main regions (south-east, south-west, and North) of Nigeria, 500 persons (of different school, occupation, gender, religion, tribe, and age grade were used as sample size and cluster sampling technique was applied. Questionnaire was used as instrument of data collection. Primary source was initiated to gather data, and from the data analysis, the findings shows that there are several causes of economic recession in Nigeria such as high inflation, high interest rate, accumulated debt, economic recession in Nigeria have negative effect on quality of living, consumer buying behaviour, labour force, monetary or fiscal policies can be introduced to build the standard of living of the people and improve consumer purchasing power. Following the findings, it was recommended that inflation rate and interest rate should be reduced; debt should be repaid or reduced, effective spending should be implemented to boost the economy and raise consumer spending power, empowerment initiatives and employment should be created so as to help the masses; correct policies should be rightly implemented. The study reliable concludes that monetary or fiscal policies are an effective tool for reducing or curbing economic recession in the country. Keyword: Consumer Purchasing Behavior, Economic Recession, Quality of Living
650		0	_aPurchasing _vDissertations, Academic
650		0	_aQuality of life _vDissertations, Academic
700	1		_aRüstemoğlu, Hasan _esupervisor
942			_2ddc _cTS
999			_c290049 _d290049