000			02197nam a22002897a 4500
003			KOHA
005			20230419101602.0
008			230327d2023 cy ||||| m||| 00| 0 eng d
040			_aCY-NiCIU _beng _cCY-NiCIU _erda
041			_aeng
090			_aYL 2857 _bP27 2023
100	1		_aParsia, Negin
245	1	0	_aIMPACT OF SOCIAL MEDIA ON BRANDING AND BRAND REPUTATION / _cNEGIN PARSIA; SUPERVISOR: DR. HOMAYOUN PASHA SAFAVI
264	1		_c2023.
300			_aviii, 78 sheets; _c31 cm. _eIncludes CD
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
502			_aThesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department
504			_aIncludes bibliography (sheets 35-45)
520			_aABSTRACT This thesis attempts to examine how social media may be used for branding goals, what should be considered when using social media for branding purposes, and the impact of social media on brand image in comparison to traditional media. In the theoretical portion of the dissertation, branding, social media, and branding in social media concepts are introduced and explored. For the empirical section of the thesis, a qualitative consumer survey was given to worldwide consumers ranging in age from 20 to 35 years old. In general, the significance of social media for branding and its effect on brand image are comparable to those of traditional media, as shown by the data. This conclusion was obtained as a result of comparing the two media kinds. Nonetheless, this may vary significantly based on the specific demography of clients being targeted. The results reveal that consumers' perceptions of the impact of social media on brand image are highly connected with their demographics and the amount of time they spend on social media. Keywords: Branding, Brand Reputation, Social Media
650		0	_aBranding (Marketing) _vDissertations, Academic
650		0	_aSocial media _vDissertations, Academic
700	1		_aSafavi, Homayoun Pasha _esupervisor
942			_2ddc _cBK
999			_c290057 _d290057