000			02710nam a22002897a 4500
003			KOHA
005			20230713092759.0
008			230713d2023 cy ||||| m||| 00| 0 eng d
040			_aCY-NiCIU _beng _cCY-NiCIU _erda
041			_aeng
090			_aYL 2898 _bB26 2023
100	1		_aBamigbade, Oladimeji Ayoade
245	1	0	_aCORPORATE SOCIAL RESPONSIBILITY ACTIVITIES AND CUSTOMER LOYALTY OF THE NIGERIAN TELECOMMUNICATIONS INDUSTRY / _cOLADIMEJI AYOADE BAMIGBADE; SUPERVISOR: ASST. PROF. DR. STEVEN WILLIAM BAYIGHOMOG
264			_c2023
300			_aviii, 60 sheets; _c31 cm. _eIncludes CD
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
502			_aThesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department
504			_aIncludes bibliography (sheets 47-55)
520			_aABSTRACT This study investigated the relationship between corporate social responsibility and customer loyalty of the Nigerian telecommunications among mobile operators in Nigeria. A descriptive research design of survey type was adopted for the study using eligible respondents. The sample of this study comprised of Nigeria telecommunications industry’s customer in a state – Lagos State. Using a survey instrument with items adopted from previous studies for data collection, 365 copies of filled questionnaire was collected online and 86 copies was collected offline. Using SPSS, the frequencies, test of relationship and test of the prediction was done to provide a focal point for this study – generating results that would provide answers to the research questions of this study. It was observed from the result of the study that customers’ perception of corporate social responsibility has a significant positive association with customer loyalty. In addition, customers’ perception of corporate social responsibility has a significant negative association with switch intention. Lastly, perceived corporate social responsibility has a positive association with customer advocacy. The findings of this study informed the discussion, implications, limitation and recommendation for future studies. Keywords: Customer Advocacy, Customer Loyalty, Nigerian Telecommunications Industry, Perceived Cooperate Social Responsibility, Switching Intention.
650		0	_aConsumers _vDissertations, Academic _zNigeria
650		0	_aTelecommunication _vDissertations, Academic _zNigeria
650		0	_aSocial responsibility of business _vDissertations, Academic _zNigeria
700	1		_aBayighomog, Steven William _esupervisor
942			_2ddc _cTS
999			_c290574 _d290574