000			03906nam a22002897a 4500
003			KOHA
005			20230714105916.0
008			230714d2023 c o|||| m||| 00| 0 eng d
040			_aCY-NiCIU _beng _cCY-NiCIU _erda
041			_aeng
090			_aYL 2905 _bS43 2023
100	1		_aShafieyan, Faraz
245	1	0	_aTHE EFFECTS OF BRANDING IN CONTEMPORARY CAFÉ DESIGN IN FAMAGUSTA / _cFARAZ SHAFIEYAN; SUPERVISOR: DR. AHMET MURAT SAYMANLIER
264			_c2023
300			_axi, 107 sheets; _c31 cm. _eIncludes CD
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
502			_aThesis (MID) - Cyprus International University. Institute of Graduate Studies and Research Interior Design Department
504			_aIncludes bibliography (sheets 90-101)
520			_aABSTRACT The interiors of buildings are increasingly important in determining the meaning and function of urban spaces in the modern era. The restaurant and cafe business in Northern Cyprus has accelerated in recent years. When customers have so many dining and drinking establishments to choose from, most Cyprus cafes agree that it is essential to differentiate themselves. On the other hand, creating a relaxing and enjoyable environment is increasingly important to customers. Success in this competition will mostly depend on how well businesses are able to attract and retain customers, as well as how well they promote their respective brands. Moreover, in today's highly competitive market, brand identity is increasingly dependent on aesthetics. Accordingly, the main problem that inspired this thesis was the inability of some café owners to draw customers and succeed in this profession. This study's overarching aim is to discover how effective café branding and contemporary design are at attracting potential customers, as well as how those elements influence consumers' perceptions of the brand and their loyalty to it over time. The standards for corporate identity and interior design are refined in this thesis to better meet the needs of businesses and their customers. To put it another way, the more attention is paid to the connection between customers and the design atmosphere, the more effective the branding and interior design will be. The significance of this research lies in the fact that it can guide cafe owners in increasing the efficiency with which they attract customers and in identifying the aspects that contribute to the uniqueness and variety of their businesses. This study takes a mixed-methods approach, combining qualitative and quantitative data. In addition, the thesis made use of café facility case studies. All of the examples are compared and analyzed with the help of the comparative longitudinal study. This study provides a comparison of six cafés, four local and two Internationals. This study took place in four different cafes in the city of Famagusta, which is in the northern part of Cyprus. Findings indicated that the cafe's branding efforts are increasing both its name recognition and the number of customers who frequent the business. However, cafes' ability to attract customers is mostly due to the care with which they're designed. Therefore, contemporary design and branding are crucial to a cafe's performance and customer attraction, and a cafe that succeeds in these aspects will likely outperform its competitors. Keywords: Brand Identity, Brand Image, Brand Space, Contemporary Design, Customer Behavior, Customer Loyalty
650		0	_aBranding (Marketing) _vDissertations, Academic _zCyprus, Northern
650		0	_aConsumer behavior _vDissertations, Academic _zCyprus, Northern
650		0	_aCustomer loyalty _vDissertations, Academic _zCyprus, Northern
700	1		_aSaymanlıer, Ahmet Murat _esupervisor
942			_2ddc _cTS
999			_c290595 _d290595