000			02146nam a22002777a 4500
003			KOHA
005			20230904103923.0
008			230904d2023 cy ||||| m||| 00| 0 eng d
040			_aCY-NiCIU _beng _cCY-NiCIU _erda
041			_aeng
090			_aYL 3067 _bA34 2023
100	1		_aAdeyinka, Adeola
245	1	4	_aTHE EFFECT OF CUSTOMER EXPERIENCE ON BRAND EQUITY USING MULTI-CHANNEL IN THE NIGERIAN BANKING SECTOR / _cADEOLA ADEYINKA; SUPERVISOR: ASST. PROF. DR. FIGEN YESILADA
264			_c2023
300			_axii, 79 sheets; _c31 cm. _eIncludes CD
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
502			_aThesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department
504			_aIncludes bibliography (sheets 59-76)
520			_aABSTRACT The value of a company's brand is crucial to its survival in the modern global economy. Potential for growth in sales is enhanced when consumers are willing to pay more for, recommend, and invest in a brand that has high levels of positive brand equity. Awareness, affiliations, quality perceptions, and brand loyalty are just few of the ways in which a brand's worth can be evaluated by consumers. Statistics Package for the Social Sciences (SPSS) was used to examine survey responses from Nigerians who have bank accounts. This research adds to the existing body of knowledge by demonstrating the importance of customer experience as a direct factor in the valuation of brands in the financial services sector. Accordingly, our study has shown that improving brand equity in the banking industry necessitates a greater focus on enhancing customers' satisfaction with the brand and their emotional attachment to the company. Keywords: Brand Association, Brand Awareness, Brand Equity, Brand Loyalty, Customer Experience, Perceived Quality.
650		0	_aBranding (Marketing) _vDissertations, Academic
650		0	_a Brand loyalty _vDissertations, Academic
700	1		_aYeşilada, Figen _esupervisor
942			_2ddc _cTS
999			_c290913 _d290913