000 02625nam a22003017a 4500
003 KOHA
005 20230904155216.0
008 230904d2023 cy o|||| m||| 00| 0 eng d
040 _aCY-NiCIU
_beng
_cCY-NiCIU
_erda
041 _aeng
090 _aYL 3060
_bK43 2023
100 1 _aKhan, Aasia Kamyab
245 1 0 _aPHYGITAL AVENUE OF EXHIBITION DESIGN AND COVID-19 /
_cAASIA KAMYAB KHAN; SUPERVISOR: ASSOC. PROF. DR. DEVRIM YÜCEL BESIM
246 2 3 _aANALYSIS OF CASE STUDIES IN NORTHERN CYPRUS
264 _c2023
300 _axiii, 130 sheets:
_bphotos;
_c31 cm.
_eIncludes CD
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
502 _aThesis (MID) - Cyprus International University. Institute of Graduate Studies and Research Interior Design Department
504 _aIncludes bibliography (sheets 77-90)
520 _aABSTRACT At the end of 2019, the world changed as the spread of a novel coronavirus forced a global lockdown, with every type of environment, including public and private buildings, shut down while most activities went digital to prevent the spread. Digitalization enabled a new way of conducting business in all fields of life, including exhibitions and exhibition design. Virtual exhibitions created a whole new world in which the design parameters changed accordingly to serve a variety of visitors. One of the lessons that can be learned from these exhibitions is that physical exhibitions can use digitalization to make themselves much more interesting and in line with the preferences of the newer generation. The present study used qualitative research method to analyze both case studies and interviews and the findings shows that the pandemic has affected the exhibition design, which has further accelerated the use of technology in daily life. Digitalizing everything is not necessary; instead, we can utilize technology to improve the visitor's experience by incorporating augmented reality (AR). ‘Phygital’ is a relatively new term. It refers to the blending of the physical and digital realms, resulting in an enhanced reality that enables users to interact with it while being fully immersed in the experience of exhibition design. Keywords: Augmented Reality (AR), Creativity, COVID-19, Digital, Exhibition Design
650 0 _aAugmented reality
_vDissertations, Academic
650 0 _aExhibitions
_vDissertations, Academic
650 0 _aCOVID-19 Pandemic, 2020-
_vDissertations, Academic
700 1 _aBesim, Devrim Yücel
_esupervisor
942 _2ddc
_cTS
999 _c290924
_d290924