000			04188nam a22003137a 4500
003			KOHA
005			20231030163748.0
008			231030d2023 cy ||||| m||| 00| 0 eng d
040			_aCY-NiCIU _beng _cCY-NiCIU _erda
041			_aeng
090			_aYL 3176 _bI43 2023
100	1		_aIgboeli, Nneka Linda
245	1	4	_aTHE USE OF SOCIAL MEDIA BY THE NIGERIAN GOVERNMENT AS A PUBLIC RELATION TOOL DURING THE COVID-19 PANDEMIC / _cNNEKA LINDA IGBOELI; SUPERVISOR: ASST. PROF. DR. SEVİLAY ÖREN
264			_c2023
300			_axii, 111 pages; _c31 cm. _e1 CD-ROM
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
502			_aThesis (MA) - Cyprus International University. Institute of Graduate Studies and Research Communication and Media Studies Department
504			_aIncludes bibliography (sheets 94-109)
520			_aABSTRACT The integration of social media technologies into public relations efforts and campaigns is considered a necessary and wise strategy due to the significant role that public relations plays in communication for various companies, individuals, and brands. This research aims to analyze the Nigerian government's utilization of Facebook as a means of public relations during the COVID-19 pandemic. The study employed a qualitative research design. The data was collected by gathering uploaded content from official Facebook accounts of the Federal Ministry of Health (FMOHN) and the Nigeria Center for Disease Control (NCDC). The selection of the governmental entities was based on their significant roles as regulatory organizations within the Nigerian government responsible for overseeing issues related to COVID- 19. The data was collected through the method of content analysis. According to the findings, both NCDC and FMOHN had the highest content frequency distribution during weekdays, while NCDC distributed a significant amount of its content during non-working hours, FMOHN distributed its content during regular working hours. The government's primary method of conveying information was through the use of text and photographs. In terms of post themes, the bulk of posts were on health advocacy and emergencies and public health awareness. Furthermore, the findings implied that there was a higher level of engagement among users with government accounts' social media postings outside non-working hours than during working hours, as evaluated by metrics such as likes, shares, and comments. Furthermore, likes were the most common type of engagement, followed by comments and shares. The content connected to improving health advocacy and emergencies and public health awareness obtained the greatest user engagement, followed by those regarding public health protection and, lastly, those regarding healthy behavioral changes. Nonetheless, as compared to the FMOHN, the NCDC displayed a more effective use of social media for public relations purposes. Individuals expressed concern about the presentation of symptoms linked to COVID-19 in the context of public health awareness. Concerns about insufficient compliance with social distancing norms were raised by people in relation to the issue of public health protection. Concerning the issue of fostering healthy behavioral change, it was discovered that people were concerned about the restricted availability and high cost of hand sanitizers. It is recommended that government entities and healthcare professionals utilize emerging information technologies to disseminate informative disease-related content to a wider audience, thereby enhancing their self-protection strategies. Keywords: Covid-19, Healthy Behavioral Change, Public Health Awareness, Public Health Protection, Public Relation, Social Media
650		0	_aCOVID-19 (Disease) in mass media _vDissertations, Academic
650		0	_aBehavioral assessment _vDissertations, Academic
650		0	_a Public health _vDissertations, Academic
650		0	_aPublic relations _vDissertations, Academic
650		0	_aSocial media _vDissertations, Academic
700	1		_aÖren, Sevilay _esupervisor
942			_2ddc _cTS
999			_c291597 _d291597