000			02531nam a22002777a 4500
003			KOHA
005			20231106120231.0
008			231106d2023 cy ||||| m||| 00| 0 eng d
040			_aCY-NiCIU _beng _cCY-NiCIU _erda
041			_aeng
090			_aYL 3118 _bU96 2023
100	1		_aUzor, Louis Chinedu
245	1	0	_aEVALUATING THE IMPACT OF TREND NICHE TOURISM ON DESTINATION DEVELOPMENT AND MARKET COMPETENCIES / _cLOUIS CHINEDU UZOR; SUPERVISOR: DR. MARJAN KAMYABI
246	2	3	_aEVIDENCE OF SOUTH WEST NIGERIA
264			_c2023
300			_aix, 64 sheets; _c31 cm. _e1 CD-ROM
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
502			_aThesis (MSc) - Cyprus International University. Institute of Graduate Studies and Research Tourism and Hotel Management Department
504			_aIncludes bibliography (sheets 56-62)
520			_aABSTRACT Tourism development in Southwest Nigeria has witnessed a surge in interest, with a particular focus on trend niche tourism, destination development and market competencies. This study delves into the complex interplay between these factors, aiming to provide a comprehensive evaluation of their relationships. The methodology involved a quantitative approach, leveraging a well-structured five-point Likert Type Rating Scale questionnaire to collect data from 406 respondents encompassing tourists within the region. The demographic data gathered were analysed with the use of a descriptive statistics like frequency counts and percentages, and the hypotheses of the study were tested using inferential statistics like SPSS and SmartPLS4. The findings reveal intriguing insights into the connections among these variables. The outcome suggests that trend niche tourism plays a pivotal role in the influence on destination development. Moreover, the study highlights participants' strong agreement that market competencies act as a bridge between niche tourism trends and destination development outcomes. Respondents also recognized the positive influence of market competencies on demand for trend niche tourism and destination growth. These outcomes underscore the importance of effective marketing strategies and collaborative efforts in enhancing the region's tourism industry. Keywords: Destination Development, Market Competences, Trend Niche.
650		0	_aTourism _vDissertations, Academic
700	1		_aKamyabi, Marjan _esupervisor
942			_2ddc _cTS
999			_c291660 _d291660