000 02829nam a22002777a 4500
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008 231107d2023 cy o|||| m||| 00| 0 eng d
040 _aCY-NiCIU
_beng
_cCY-NiCIU
_erda
041 _aeng
090 _aYL 3091
_bA23 2023
100 1 _aAbdou, Jamila Mohammad Hamed
245 1 4 _aTHE EFFECT OF COLOR ON PACKAGING DESIGN OF COFFEE IN NORTH CYPRUS /
_cJAMILA MOHAMMAD HAMED ABDOU; SUPERVISOR: ASSOC. PROF. DR. ELIF SONGÜR DAĞ
264 _c2023
300 _ax, 66 sheets:
_bphotos;
_c31 cm.
_e1 CD-ROM
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
502 _aThesis (MFA) - Cyprus International University. Institute of Graduate Studies and Research Graphic Design Department
504 _aIncludes bibliography (sheets 56-63)
520 _aABSTRACT The coffee industry is an interesting major in the economic aspects, which can present one of the huge industries on earth, regarding this the packaging of these products is a complete separated process which requires a certain suitable design. This study has focused on the main coffee packaging aspects such as the color, material used, typography, and graphics of these packs regarding three coffee types. As this study research has taken place within the Turkish Republic of North Cyprus (TRNC), among several local packs a set of twenty-three local coffee packs have been collected in regards for the study, as well as sixteen imported coffee packs have been also intergrading. The study methodology based on an observation study method an assessment table has been implemented to have an observation of the study, as well as two sets of online artificial intelligence tools have been involved to generate the color pallet of each select coffee pack in the study, even the second online two was an AI tool that generated and reads the used font type. A comparison has been addressed to this study, Turkish coffee, Filtered Coffee and Espresso coffee types were integrated at the base of locally and Imported coffee packs. The study shows simple approaches were integrated within the imported coffee packs regarding the color and packaging aspects, while local coffee packs showed a good representation expect for the usage of for set of fonts and attract graphics were integrated as well the imported coffee used a cartoon-based material while the local coffee packs concentrated on the materialized film packs. Keywords: Coffee, Coffee Packaging, Imported Coffee Packages, Local Coffee Packages, Local Coffee Packages
650 0 _aCoffee
_vDissertations, Academic
_zCyprus, Northern
650 0 _aPackaging
_vDissertations, Academic
700 1 _aDağ, Elif Songür
_esupervisor
942 _2ddc
_cTS
999 _c291675
_d291675