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040 _aCY-NiCIU
_beng
_cCY-NiCIU
_erda
041 _aeng
090 _aYL 3080
_bN33 2023
100 1 _aNdagano, Nathalie Moseka
245 1 0 _aTHE IMPACT OF E-COMMERCE ADOPTION ON PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES /
_cNATHALIE MOSEKA NDAGANO; SUPERVISOR: ASSOC. PROF. DR. FIGEN YEŞILADA
246 2 3 _aCASE STUDY OF LAGOS, NIGERIA
264 _c2023
300 _aix, 75 sheets;
_c31 cm.
_e1 CD-ROM
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
502 _aThesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department
504 _aIncludes bibliography (sheets 66-70)
520 _aABSTRACT This research main aim is to ascertain how the adoption of ecommerce impacts the performance of SMEs in Lagos Nigeria. The study has specific objectives; to inspect the extent of ecommerce adoption by SMEs, to pinpoint factors that influences SMEs in Nigeria in adoption of ecommerce, to ascertain advantages acquired by SMEs by adopting ecommerce and to analyse the relationship between ecommerce adoption and SME performance. The study used ecommerce adoption, perceived compatibility, government/IT vendors support as the independent variable, while the dependent variable is SME performance (measured by the benefits of ecommerce). This study adopted a quantitative research design method using a target population of 500 and a sample size of 222. The data was collected using a primary method with questionnaires which was designed in Google Forms and distributed to the participants through emails. The data that was collected were tested using descriptive statistics, correlation analysis, and regression analysis. The regression analysis was used to test the relationship between the variables. H1 revealed that there is a positive significant relationship between ecommerce adoption and SME performance. H2 showed that perceived compatibility has a positive and significant connection with SME performance. H3 also revealed a positive and significant connection amongst support (govt/IT vendor) and performance. The study recommends that ecommerce adoption should be encouraged and supported by governments through ICT and skill acquisition programmes. Other recommendations were made in the study. Keywords: Compatibility, Cost, Ecommerce adoption, Government, Internet, IT vendors, Marketing, Performance, Perceived Compatibility, Technology
650 0 _aPolitical science
_vDissertations, Academic
650 0 _aMarketing
_vDissertations, Academic
650 0 _aTechnology
_vDissertations, Academic
650 0 _aPerformance
_vDissertations, Academic
700 1 _aYeşilada, Figen
_esupervisor
942 _2ddc
_cTS
999 _c291679
_d291679