000			02748nam a22002657a 4500
003			KOHA
005			20240219152318.0
008			240219d2024 cy d|||| m||| 00| 0 eng d
040			_aCY-NiCIU _beng _cCY-NiCIU _erda
041			_aeng
090			_aYL 3204 _bS25 2024
100	1		_aSalehimoghadam, Sara
245	1	4	_aTHE ROLE OF CONSUMER'S ETHICAL PERCEPTIONS IN VALUE CO-CREATION ON SHARING ECONOMY PLATFORMS (RENT A CAR IN NORTH CYPRUS) / _cSARA SALEHIMOGHADAM; SUPERVISOR: ASST. PROF. DR. IMAN AGHAEI
264			_c2024
300			_avi, 54 sheets: _bcharts, tables; _c30 cm. _e1 CD ROM
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
502			_aThesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department
504			_aIncludes References (sheets 46-50)
520			_aABSTRACT This thesis examines the significant role of ethical perception in consumer participation and value creation with platforms based on sharing economy. All over the world, consumers are using different sharing economy platforms (SEPs), such as Airbnb, Uber, lift-share, and Just Park. In this paper, I researched rental car (SEPs) in Northern Cyprus. A vital point of The article is that the shared economy is characterized by consumers' ethics, which are influenced by social support and relationship quality. Co-creation of value ultimately depends on these factors. Based on consumer behavior and ethical consideration, this study provides an in-depth analysis of consumer behavior and ethical standpoints. It discusses the potential implications for businesses with this economic model. In this thesis also examines how such ethical perceptions affect the capacity of participants to actively participate in creating value that benefits all companies. Therefore, we adopted a quality approach to understand the behavior of consumers. Using semi-structured interviews, we have obtained insights into how ethical considerations impact consumer decisions and guide their participation in the co creation value. Overall, the research concludes the understanding of the sharing economy concept, value co-creation, social support theory, consumers' ethical perception of SEPs, and relationship quality theory. Furthermore, this study contributes to the knowledge of consumer ethics within the sharing economy and how they affect consumers' decisions. Keywords: Consumer Ethical, Rent a Car, SEPs, Sharing Economy Platforms, Social support, Value Co-Creation.
650		0	_aBusiness Administration _vDissertations, Academic
700	1		_aAghaei, Iman _esupervisor
942			_2ddc _cTS
999			_c292203 _d292203