000			03137nam a22002657a 4500
003			KOHA
005			20241007094158.0
008			240926d2024 cy de||| |||| 00| 0 eng d
040			_aCY-NiCIU _beng _cCY-NiCIU _erda
041			_aeng
090			_aYL 3424 _bA55 2024
100	1		_aAniezue, Chioma Goodness
245	1	4	_aTHE IMPACT OF IMPLICIT AND EXPLICIT KNOWLEDGE OF CUSTOMERS ON BUYING BEHAVIOR. A CASE STUDY OF THE CUSTOMERS OF DANGOTE CEMENT COMPANY IN NIGERIA / _cCHIOMA GOODNESS ANIEZUE ; SUPERVISOR, ASST. PROF. DR. TOMIWA SUNDAY ADEBAYO
264			_c2024
300			_a82 sheets ; _c30 cm _e+1 CD ROM
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
502			_aThesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration
520			_aConsumer knowledge is when a business carefully studies customers to learn about their wants and needs. Consumer knowledge plays a crucial role in enabling a company to effectively match its business operations with the expectations of its customers. The research design utilized in this study was the quantitative method. The study utilized the Cochran method to calculate the sample size for an unidentified population with undetermined proportions, and a final sample of 369 was used. A questionnaire was used to collect the data from the customers, and the data collected was analyzed using the Stata program. The study found that Implicit knowledge had a positive and significant influence on the customer's planned behaviour, and explicit knowledge displayed a positive and significant influence on the customer's planned behaviour. It was found that the gender distribution of the customer had a negative and significant influence on customerplanned behaviour. It was revealed that the customer's educational level had a negative and insignificant influence on customer-planned behavior. The investigation revealed that the age group had a negative and significant influence on customer-planned behaviour, and Marital status had a positive and significant influence on customerplanned behaviour. By gaining a grasp of the requirements and preferences of their target audience, Dangote Cement Plc may develop a more profound connection with that audience. Gaining insights into customer knowledge might provide valuable information for making judgments regarding competitive positioning. Managers can strategically place products according to clients' expected degree of knowledge and highlight features that strongly appeal to the intended audience. Considering the growing significance of online platforms, managers can utilize social media and online presence to effectively share explicit knowledge, interact with clients, and establish a community. It is crucial to consider this aspect while trying to engage customers with different expertise levels.
650		0	_aBusiness Administration _vDissertations, Academic
700	1		_aAdebayo, Tomiwa Sunday _esupervisor
942			_2ddc _cTS
999			_c292862 _d292862