000 02236nam a22002657a 4500
003 KOHA
005 20241008133446.0
008 240927d2024 cy ||||| |||| 00| 0 eng d
040 _aCY-NiCIU
_beng
_cCY-NiCIU
_erda
041 _aeng
090 _aD 436
_bA98 2024
100 1 _aAvunduk, Bekir Meriç
245 1 4 _aTHE MEDIATING ROLE OF CONSUMER ETHNOCENTRISM BETWEEN COUNTRY OF ORIGIN AND PURCHASE INTENTION /
_cBEKİR MERİÇ AVUNDUK ; SUPERVISOR, ASSOC. PROF. DR. GEORGIANA KARADAŞ
264 _c2024
300 _a155 sheets ;
_c30 cm
_e+1 CD ROM
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
502 _aThesis (DBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration
520 _aIn the face of changing conditions and consumer needs around the world, businesses need to be able to adapt to these conditions and respond to the needs of the consumer in order to survive. For this reason, companies have to analyze the ethnocentric tendencies of the consumers, as well as the country of origin of the local product perceptions and their effects on the purchase intention. The aim of this study is to reveal the mediating role of consumer ethnocentrism between country of origin of the local product and purchase intention to local product. For the purpose of the research, consumer ethnocentrism, country of origin of the local product effect and purchase intentions for local cheeses of North Cyprus were examined. Quantitative research method was used in the research. The sample of the research is composed of consumers in Northern Cyprus. The results show that there is a positive and positive relationship between consumer ethnocentrism, country of origin of the local product and purchase intention to local product. According to the results, it was determined that the consumer ethnocentrism tendencies partially mediated the relationship between the country of origin scale and the consumer purchase intention.
650 0 _aBusiness Administration
_vDissertations, Academic
700 1 _aKaradaş, Georgiana
_esupervisor
942 _2ddc
_cTS
999 _c292890
_d292890