000			02435nam a22002657a 4500
003			KOHA
005			20250109084848.0
008			240927d2024 cy d|||| |||| 00| 0 eng d
040			_aCY-NiCIU _beng _cCY-NiCIU _erda
041			_aeng
090			_aYL 3487 _bB36 2024
100	1		_aBankole, Niyi Micheal
245	1	0	_aMARKET ORIENTATION AD ITS IMPACT ON FIRM PERFORMANCE: A MEDIATING ROLE OF INNOVATION / _cNIYI MICHEAL BANKOLE ; SUPERVISOR, PROF. DR. ŞİRİN ATAKAN DUMAN
264			_c2024
300			_a60 sheets ; _c30 cm _e+1 CD ROM
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
502			_aThesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Management
520			_aThis study is intended to investigate the influence of market orientation on firm performance as well as the mediating role of innovation in Nigerian micro small, and medium enterprises (MSMEs). Market orientation (MO) has turned into a focal point of consideration for many scholars for more than 30 years (Kamboj & Rahman, 2017) and the significance of MO in influencing the performance of firms is factual in promoting the literature (Ngai & Ellis, 1998). Therefore, this study employs a quantitative research design by using normal deductive techniques and approach. Since a primary data is obtained by changing over quantifiable confirmation into numbers, which are also explored to recognize the connection between and among the variable s of study market orientation, firm performance, and innovation by starting with the descriptive statistics of the demographic variables and followed by the validity and reliability test which are conducted using factor loadings and Cronbach alpha respectively.. However, this study shows that micro small, and medium enterprises in Nigeria emphatically perceived their organizations as market-oriented and consider innovation as a significant variable for upgrading the firm performance outcome and element that increases their comparative benefit. The sudy shows that market orientation has a significant influence on firm performance thereby supporting hypothesis one leaving the remaining hypotheses unsupported.
650		0	_aManagement _vDissertations, Academic _xBusiness Administration
700	1		_aAtakan Duman, Şirin _esupervısor
942			_2ddc _cTS
999			_c292958 _d292958