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| 008 | 240927d2024 cy de||| |||| 00| 0 eng d | ||
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_aCY-NiCIU _beng _cCY-NiCIU _erda |
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_aYL 3513 _bK36 2024 |
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| 100 | 1 | _aKande, Mamady | |
| 245 | 1 | 0 |
_aEVİDENCE- BASED RECOMMENDATIONS ON THE IMPACT OF COMMUNICATION PRACTICES ON CUSTOMER LOYALTY AT ETABLISSEMENT MARIAMA CISSE & FILS / _cMAMADY KANDE ; SUPERVISOR, DR SAIME ULUÇAYLI |
| 264 | _c2024 | ||
| 300 |
_a46 sheets ; _c30 cm _e+1 CD ROM |
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| 336 |
_2rdacontent _atext _btxt |
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_2rdamedia _aunmediated _bn |
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_2rdacarrier _avolume _bnc |
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| 502 | _aThesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Management | ||
| 520 | _aThis study lies in its exploration of the critical nexus between communication and customer loyalty within the organizational context of Etablissement Mariama Cissé & Fils. Effective communication stands as a cornerstone of firm performance, which is the channel for making decision, building relationship and passing information. Therefore, two hypotheses were developed in regard to this research; one is examining relatiosnship between communication practices and consumer loyalty as regards Etablissement Mariama Cissé & Fils (H1) and second one is to examine the impact communication practice on customer loyalty in Etablissement Mariama Cissé & Fils (H2). This research was conducted by using quantitative research method with a sample size of 384 and 364 questionnaires were returned with a retuned rate of 95% and used for the analysis. The sample for this study was also selected by using a sampling technique called purposive technique that is used in selection of participants according to a specified criteria appropriate to research questions. It was revealed that there is a moderate significant positive correlation as well as influence of communication practices on customer loyalty which means that an increase in communication practice bring about increase in customer loyalty. By delving into these intertwined dynamics, this research contributes valuable insights that extend beyond the specific case study, with implications for theory, practice, and policy within broader organizational settings. | ||
| 650 | 0 |
_aManagement _vDissertations, Academic _xBusiness Administration |
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| 700 | 1 |
_aUluçaylı, Saime _esupervısor |
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_2ddc _cTS |
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_c292973 _d292973 |
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