000			02337nam a22002657a 4500
003			KOHA
005			20250108115047.0
008			240927d2024 cy d|||| |||| 00| 0 eng d
040			_aCY-NiCIU _beng _cCY-NiCIU _erda
041			_aeng
090			_aYL 3571 _bO37 2024
100	1		_aOkpighe, Efezino Henrienta
245	1	4	_aTHE IMPACT OF CUSTOMER SATISFACTION ON CUSTOMER PURCHASE INTENTION- THE MEDIATING ROLE OF MEDIA RICHNESS / _cEFEZINO HENRIENTA OKPIGHE ; SUPERVISOR, ASST. PROF. DR. TOMIWA SUNDAY ADEBAYO
264			_c2024
300			_a61 sheets ; _c30 cm _e+1 CD ROM
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
502			_aThesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration
520			_aThe manufacturers of some IT gargets and resources including their potential clients make monetary benefits through giving or sharing their resources, products or abilities, and this has been made formal as well as adapted at large scales by various IT firms in Nigeria and other developing countries such big IT manufacturers may be situated in developed countries like US, UK among others and examples of such IT companies are HP, DELL, APPLE systems and so on. This study is geared to examine the mediating role of media richness on the impact of customer satisfaction on customer purchase intention. This study employs a quantitative research method by distributing 384 questionnaires and only 355 questionnaires were retuned and used for analysis. SPSS was used to carry out descriptive, correlation and regression analysis on the four developed hypotheses where H1, H2, H3 and H4 were all supported. Furthermore, it was obvious from the study that CS has a moderate effect on customer purchase intention, media richness has a strong effect on customer purchase intention, and CS has strong effect on media richness but the outcome of the study revealed that media richness has a full mediation on the influence of customer satisfaction on customer purchase intention in IT firms in Lagos state, Nigeria.
650		0	_aBusiness Administration _vDissertations, Academic
700	1		_aAdebayo, Tomiwa Sunday _esupervısor
942			_2ddc _cTS
999			_c293084 _d293084