000			02939nam a22002657a 4500
003			KOHA
005			20250110141918.0
008			240927d2024 cy ||||| |||| 00| 0 eng d
040			_aCY-NiCIU _beng _cCY-NiCIU _erda
041			_aeng
090			_aYL 3549 _bA23 2024
100	1		_aAbdi, Asha Abdiqadir
245	1	0	_aEXPLORING USER ADOPTION AND SATISFACTION OF MOBILE BANKING APPLICATIONS IN KISMAYO, SOMALIA / _cASHA ABDIQADIR ABDI ; SUPERVISOR, PROF. DR. KEMAL ÇEK
264			_c2024
300			_a54 sheets ; _c30 cm _e+1 CD ROM
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
502			_aThesis (MSc) - Cyprus International University. Institute of Graduate Studies and Research Accountıng and Finance
520			_aThe rapid advancement of technology has significantly transformed the banking industry, with mobile banking emerging as a pivotal element in modern financial services. Despite considerable research on m-banking adoption that has appeared in international journals across disciplines, limited number of previous academic studies has examined the adoption of mobile banking from the customers’ perspective. This study explores the adoption of mobile banking and its impact on customer satisfaction. It examines the factors influencing the adoption of mobile banking, including perceived ease of use, perceived Performance efficacy, Effort expectancy, social influence and Transactional risk. The objectives of the study included investigation of the critical factors influencing adoption of mobile banking Services and determination of customer mobile banking services satisfaction. The study was undertaken in Kismayo and targeted a specific population of mobile banking consumers. A descriptive cross-sectional survey research design was adopted and data was collected from 200 sampled respondents who formed 66% of the calculated sample. Using STATA data management software, descriptive statistics were used to analyze relationships between continuous and categorical variables, Cross-tabulation was used to establish the association between these variables, the significance of the association was determined by the Pearson’s chi-square value while multi-regression model best specified was used in determination of factors that influence mobile banking users’ satisfaction. Results from the descriptive analysis showed that Performance efficacy, Effort Expectancy and Social influence had a positive statistical significance on the mobile banking users’ behavioral intentions. Additionally, the findings indicate that there is significant relationship between performance expectancy, social influences and Behavioral intention and Mobile banking customer satisfaction.
650		0	_aAccountıng and Finance _vDissertations, Academic
700	1		_aÇek, Kemal _esupervısor
942			_2ddc _cTS
999			_c293098 _d293098