000 01883nam a22002657a 4500
003 KOHA
005 20250110142757.0
008 240927d2024 cy de||| |||| 00| 0 eng d
040 _aCY-NiCIU
_beng
_cCY-NiCIU
_erda
041 _aeng
090 _aYL 3537
_bW37 2024
100 1 _aWaseem, Muhammad
245 1 0 _aINFLUENCE OF ONLINE SHOPPING INFORMATION DEPENDENCY & INNOVATIVENESS ON INTERNET SHOPPING ADOPTION AMONG UNIVERSITY STUDENTS IN NORTH NICOSIA, CYPRUS /
_cMUHAMMAD WASEEM ; SUPERVISOR, DR. SAIME ULUÇAYLI
264 _c2024
300 _a64 sheets ;
_c30 cm
_e+1 CD ROM
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
502 _aThesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration
520 _aThis study explores the influence of online shopping information dependency and consumer innovativeness on the adoption of internet shopping among university students in North Nicosia, Cyprus. Utilizing a positivist approach and quantitative methods, the research examines how these factors impact students' online shopping behaviors. Findings indicate that detailed and accessible online information significantly reduces perceived risks and builds consumer trust, enhancing the intention to shop online. Additionally, consumer innovativeness plays a crucial role, with innovative students more likely to adopt and engage with new e-commerce platforms. The study highlights the combined influence of information dependency and innovativeness in predicting online shopping adoption, providing valuable insights for e-commerce strategies targeting university students.
650 0 _aBusiness Administration
_vDissertations, Academic
700 1 _aUluçaylı, Saime
_esupervısor
942 _2ddc
_cTS
999 _c293099
_d293099