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003 | KOHA | ||
005 | 20250110142757.0 | ||
008 | 240927d2024 cy de||| |||| 00| 0 eng d | ||
040 |
_aCY-NiCIU _beng _cCY-NiCIU _erda |
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041 | _aeng | ||
090 |
_aYL 3537 _bW37 2024 |
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100 | 1 | _aWaseem, Muhammad | |
245 | 1 | 0 |
_aINFLUENCE OF ONLINE SHOPPING INFORMATION DEPENDENCY & INNOVATIVENESS ON INTERNET SHOPPING ADOPTION AMONG UNIVERSITY STUDENTS IN NORTH NICOSIA, CYPRUS / _cMUHAMMAD WASEEM ; SUPERVISOR, DR. SAIME ULUÇAYLI |
264 | _c2024 | ||
300 |
_a64 sheets ; _c30 cm _e+1 CD ROM |
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336 |
_2rdacontent _atext _btxt |
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_2rdamedia _aunmediated _bn |
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_2rdacarrier _avolume _bnc |
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502 | _aThesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration | ||
520 | _aThis study explores the influence of online shopping information dependency and consumer innovativeness on the adoption of internet shopping among university students in North Nicosia, Cyprus. Utilizing a positivist approach and quantitative methods, the research examines how these factors impact students' online shopping behaviors. Findings indicate that detailed and accessible online information significantly reduces perceived risks and builds consumer trust, enhancing the intention to shop online. Additionally, consumer innovativeness plays a crucial role, with innovative students more likely to adopt and engage with new e-commerce platforms. The study highlights the combined influence of information dependency and innovativeness in predicting online shopping adoption, providing valuable insights for e-commerce strategies targeting university students. | ||
650 | 0 |
_aBusiness Administration _vDissertations, Academic |
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700 | 1 |
_aUluçaylı, Saime _esupervısor |
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_2ddc _cTS |
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_c293099 _d293099 |