000			07775na a2200973 4500
001			224083
003			koha_MIRAKIL
005			20221226090124.0
008			190118b tu 000 0
040			_aCY-NiCIU _btur _cCY-NiCIU _erda
041	0		_aeng
090			_aYL 337 _bK29 2013
100	1		_aKaya, Hakan
245	0		_aThe effects of personal values on consumer's decision making styles _bA study in Turkish Republic of Northern Cyprus _cHakan Kaya; Supervisor: Ebru Güneren
260			_aNicosia _bCyprus International University _c2013
300			_aX, 117 p. _btab. _c30.5 cm _eCD
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
500			_3Includes CD
520			_a'Abstract How consumers decide to buy a product and according to which criterions they buy the product are the subjects that marketers mostly interested in and analyze. The consumers develop a purchase style by taking the right factors for themselves into consideration. Many factors cause the occurrence of these types. One of these factors, the personal values of the consumer, is more dominant than other factors in some cases. The aim of this research is measuring the impact of personal values on purchase decision-making style. In recent years, as the consumption of alcoholic beverage is increasing permanently, analyzing the consumer purchase style on this has become necessary for the marketers. This is because the market of alcoholic beverage is really big and getting bigger day by day. In the theoretical part of this study, some information about the personal values is given and purchase decision-making style is explained. In the light of them, the effects of the personal values in purchase decision-making of alcoholic beverage are tried to be specified. The consumers, who live in a tourist attraction, Famagusta, and consume alcoholic beverages, are counted in this study. In the research, initially the personal values are asked to the consumers and then their purchase decision-making style is tried to be specified via multiple regression and canonical correlation analysis. As a result of the analysis, it can be said that the individuals who emphasis on their personal development, enjoy the life and like having warm relationships with others are well-versed in buying alcoholic beverage, rejoice in shopping and perfectionists. Key Words: Purchase decision-making style, personal values, alcoholic beverages. Özet Tuketicilerin bir urunu almaya nasıl karar verdikleri, urunleri hangi kıstaslara gore aldıkları pazarlamacıların en cok merak ettikleri ve inceledikleri konulardır. Tuketiciler urunu secerken kendine gore doğru olan etkenleri goz onunde bulundurarak bir satın alma tarzı gelistirirler. Bir cok etken bu tarzların gelismesine neden olur. Bazı durumlarda bu nedenlerden birisi diğerlerine gore biraz daha ağır basar, bu da tuketicinin bireysel değerleridir. Arastırmanın amacı, bireysel değerlerin satın alma karar tarzı uzerindeki etkisini olcmektir. Son yıllarda alkollu icecek tuketiminin surekli artısı, pazarlamacıların bu konuda tuketicinin satın alma tarzını incelemesi gerekliliğini ortaya cıkarmıstır. Cunku alkollu icecek pazarı oldukca buyuktur ve surekli olarak buyumeye devam etmektedir. Yapılan bu calısmanın kuramsal bolumunde bireysel değerler hakkında bilgiler ve tuketici satın alma karar tarzının ne olduğu acıklanmıstır. Buradan yola cıkarak bireysel değerlerin alkollu icecek satın alma karar tarzları uzerindeki etkileri belirlenmeye calısılmıstır. Arastırmaya Kuzey Kıbrıs Turk Cumhuriyeti Gazi Mağusa ilcesinde yasayan ve alkollu icecek satın alan tuketiciler dahil edilmistir. Arastırmada once tuketicilerin bireysel değerlere verdiği onem sorulmus daha sonra satın alma karar tarzları coklu regresyon ve kanonik korelasyon analizleriyle tespit edilmeye calısılmıstır. Analiz sonucunda, kisisel gelisimine onem veren, hayattan zevk alan ve baskalarıyla sıcak iliskiler kurmaktan hoslanan bireylerin alkollu icecek alırken alısveris uzmanı oldukları, alısveristen zevk aldıkları ve mukemmeliyetci oldukları soylenebilir. Anahtar Kelimeler: Satın alma karar tarzı, bireysel değerler, alkollu icecek. '
650	0	0	_aAlkollü içecek
650	0	0	_aAlcoholic beverages
650	0	0	_aSatın alma karar tarzı
650	0	0	_aPurchase decision-making style
700	0		_aSupervisor: Güneren, Ebru _91656
942			_2ddc _cTS
505	1		_g1 _tINTRODUCTION
505	1		_g3 _tCHAPTER 1
505	1		_g3 _tTHE DEFINITION AND DEVELOPMENT OF PERSONAL VALUES
505	1		_g3 _tThe Concept of Value and the Definition of Value
505	1		_g5 _tThe Relationship and Differences Between Values and Some Other Concepts
505	1		_g5 _tValue and Attitudes
505	1		_g7 _tValue and Culture
505	1		_g9 _tValue and Needs
505	1		_g10 _tValue and Beliefs
505	1		_g11 _tValue and Life Style
505	1		_g13 _tThe theoretical structure of values
505	1		_g13 _tValues according to Maslow
505	1		_g14 _tThe Value approach of Rokeach
505	1		_g15 _tVALS Value Approach
505	1		_g18 _tKahle Value Approach
505	1		_g20 _tSchwartz's Value Approach
505	1		_g21 _tMILOV Value Approach
505	1		_g24 _tCHAPTER 2
505	1		_g24 _tCONSUMPTION, THE CONCEPT OF CONSUMER AND THE PURCHASE DECISION STYLE OF CONSUMER
505	1		_g24 _tThe Description of Consumption and Consumer
505	1		_g26 _tThe Consumer Profile and Its Effects
505	1		_g26 _tThe Definition of Consumer Behavior
505	1		_g28 _tConsumer Behavior and Its important in Marketing
505	1		_g31 _tThe Types of Consumer Purchase Decisions
505	1		_g31 _tRoutine(Automatic) Purchase Behavior
505	1		_g32 _tPurchase with Limited Effort
505	1		_g33 _tPurchase with Hard Effort
505	1		_g33 _tReactional Purchase
505	1		_g34 _tThe Process of Consumer Decision Making Style
505	1		_g35 _tProblem Recognition
505	1		_g36 _tInfromation Search
505	1		_g37 _tEvaluation of Alternatives
505	1		_g38 _tProducts Choice
505	1		_g38 _tOutcomes
505	1		_g39 _tThe Approaches of Consumer Purchase Decision Making Types
505	1		_g40 _tPsychogarphic Life Style Approach
505	1		_g41 _tConsumer Typology Approach
505	1		_g41 _tConsumer Characteristics
505	1		_g43 _tThe Usage of Cosumer Decision-Making Style Inventory
505	1		_g45 _tThe Usage of Consumer Decision-Making Style Inventory
505	1		_g45 _tCHAPTER 3
505	1		_g45 _tTHE STUDY FOR THE EFFECTS OF PERSONAL VALUES ON THE CONSUMER PURCHASE STYLE
505	1		_g45 _tThe Aim and the Importance of the Study
505	1		_g46 _tThe Hypothesis and the Conceptual Model of the Study
505	1		_g49 _tThe Context and Constraints of the Study
505	1		_g49 _tThe Method of The Study
505	1		_g49 _tThe Target Population and The Sample of the Study
505	1		_g49 _tThe Preparation and the Context of the Questionnaire
505	1		_g50 _tThe Demographic Features of the Sample
505	1		_g51 _tThe Analysis of The Data
505	1		_g52 _tThe Results of the Reliability Analysis Related with the Personal Values
505	1		_g52 _tThe Results of the Factor Analysis Related with the Purchase Decision Making Styles of Alcoholic Beverages
505	1		_g56 _tHypothesis Testing Related with the Relations between Personal Values and the Purchase Decision-Making Styles of Alcoholic Beverages
505	1		_g97 _tCONCLUSION AND SUGGESTIONS
505	1		_g104 _tREFERENCES
999			_c372 _d372