| 000 | 16547na a2202065 4500 | ||
|---|---|---|---|
| 001 | 225489 | ||
| 003 | koha_MIRAKIL | ||
| 005 | 20221103135301.0 | ||
| 008 | 180912b tu 000 0 | ||
| 040 |
_aCY-NiCIU _btur _cCY-NiCIU _erda |
||
| 041 | _aeng | ||
| 090 |
_aYL 349 _bE94 2012 |
||
| 100 |
_aEzerer, Hayrettin Çağrı _d1987- |
||
| 245 |
_aE-commerce and a research on usage habits of e-commerce in Turkey _cHayrettin Çağrı Ezerer; Supervisor: Nüket Saracel |
||
| 260 |
_aNicosia _bCyprus International University _c2012 |
||
| 300 |
_aXXVI, 238 p. _btab., fig. _c30.5 cm |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 504 | _aIncludes sources (202-212 p.) | ||
| 504 | _aIncludes attachments (213-237 p.) | ||
| 520 | _a'Abstract/Özet The development in information and communication technologies has created important differences in tradıng channels and devices used for trade.Besides traditional trade method,because of an increase in internet usage, the variety of product and number of users of electronic trade has increased and became more common. One of the main reason of preferring electronic trading is: not only saving time and providing cost savings but also offering many options for small and midium sized business to compete with large enterprises. İts possible to classify types of e-commerce as business to business, business to customers, and customers to customers, Wheras also it is possible to mention about e-trade between govertment and business. Electronic trade has entered the social world so quickly and had such a widespread and its acceptance from various parties is going to be possible if some legal nd ethical completion is the matter will be provided. In Turkey, a developing country, the development in electronic devices and internent has to provide a widespread environment which is trustable and suitable for us for especially national and international trade. As the traditional trading methods will be reduced in the future it is very important for electronic trade environment to be common and reliable. In the current research study where the electric trade and electronic trade usıng habit in turkey was discussed, besides the literature study,the survey applied to internent users and evaluation of the survay result will be also presented. Key word: E-trade, E-commerce in Turkey. Bilgi ve iletişim teknolojilerindeki gelişim ticaret araçlarında da farklılık yaratmıştır. Geleneksel ticaret yöntemlerinin yanısıra özellikle internent kullanımının artması ile elecktronik ticaret ürün çesidi ve kullanıcı sayısı ile daha da yaygın olarakkullanılır hale gelmiştir. Zamandan, maliyetten tasarruf sağlamasının yanısıra kullanıcılara pek çok seçenek sunması, küçük ve orta ölçekli işletkelere müşterilere ulaşma yönünde büyük işletmelerle rekabet olanağı sağlaması elektronikticaretin başlica tercih sebeplerinden olmaktadır. Elektronic ticaretin işletme ile işleme,işletme ile tüketici, tüketici ile tüketici arasında yapilmasının yanısıra, develet ile tüketici, devlet ile işletme arasındaki elektronik tıcaretten de söz etmek mümkündür. Sosyal ve ticari hayata hızıl bir şekilde giren ne geniş yer kaplayan elektronik ticaretin daha da yaygınlaşması ve taraflarca kabulünün sağlanması bu konudaki bazı hukuki ve etik kuralların tamamlanması ile mümkünolacaktır. Gelişmesi devam eden bir ülke olarak türkiye, hem ulusal, hem de ululararası ticaretin geliştirilmesinde elektronik aeaçları özellikle de internentiyaygın ve güvenilir bir şekilde kullanmaya elverişli ortamı yaratmak durumundadır. Gelecekte geleneksel ticaret yöntemlerinin öneminin daha da azalması sözkonusu olacağından ortamın yaygın ve güvenilir olması büyük önem taşıyacaktır. Elektronik ticaret ve Türkiye'de elektronic ticaret kullamın alışkanlıklarını konu alan çalışmamızda, bu konudaki literatürün yanısıra kullancılarına uygulanan anket kanalı ile toplanan bulguların değerlendirmelerine de yer verilmiştir. Anahtar sözcükler: E-ticaret, Türkiye'de e-ticaret. ' | ||
| 650 | _aE-commerce -- Turkey | ||
| 650 | _aE-ticaret--Türkiye | ||
| 700 |
_aSupervisor: Saracel, Nüket _91656 |
||
| 942 |
_2ddc _cTS |
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| 505 | 1 |
_g1 _tINTRODUCTION |
|
| 505 | 1 | _tFIRST PART | |
| 505 | 1 | _tELECTRONIC COMMERCE IN GENERAL | |
| 505 | 1 |
_g4 _tELECTRONIC COMMERCE IN GENERAL |
|
| 505 | 1 |
_g4 _tThe Definition of Eletronic Commerce |
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| 505 | 1 |
_g12 _tThe Historical Development Commerce |
|
| 505 | 1 |
_g15 _tTypes of Electronic Commerce |
|
| 505 | 1 |
_g15 _tBusiness to Business Eletronics Commerce(B2B) |
|
| 505 | 1 |
_g23 _tBusiness to Consumer Electronics Commerce (B2C) |
|
| 505 | 1 |
_g27 _tConsumer to Consumer Electronic Commerce (C2C) |
|
| 505 | 1 |
_g28 _tGovernment to Business Electronic Commerce (G2C) |
|
| 505 | 1 |
_g29 _tGovernemnt to Business Electronic Commerce(G2B) |
|
| 505 | 1 |
_g30 _tPeer to Peer Electronic Commerce(P2P) |
|
| 505 | 1 |
_g30 _tElectronic Commerce Tool |
|
| 505 | 1 |
_g30 _tIn General |
|
| 505 | 1 |
_g33 _tTelephone |
|
| 505 | 1 |
_g35 _tFacsimile |
|
| 505 | 1 |
_g35 _tTelevision |
|
| 505 | 1 |
_g36 _tElectronic Data Interchange |
|
| 505 | 1 |
_g38 _tInternet |
|
| 505 | 1 |
_g41 _tGSM |
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| 505 | 1 |
_g41 _tEffects of Electronis Commerce |
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| 505 | 1 |
_g41 _tThe Effects of Electronis Commerce on Social Life |
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| 505 | 1 |
_g43 _tThe Effects of Electronis Commerce on Economic Life |
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| 505 | 1 |
_g45 _tThe Macro Economic Effects of Electronic Commerce |
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| 505 | 1 |
_g46 _tThe Micro Effects of Electronic Commerce |
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| 505 | 1 |
_g48 _tEffects on Production Costs |
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| 505 | 1 |
_g48 _tPositive and Negative Ascepts of Electronic Commerce |
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| 505 | 1 |
_g49 _tPositive Effects |
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| 505 | 1 |
_g51 _tSavings in the Marketing Budget |
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| 505 | 1 |
_g53 _tTime Saving |
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| 505 | 1 |
_g53 _tEquality of Opportunity between Enterprises |
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| 505 | 1 |
_g54 _tOn Part of Sellers |
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| 505 | 1 |
_g56 _tOn Part of Consumers |
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| 505 | 1 |
_g58 _tIts Negatives Effects |
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| 505 | 1 |
_g58 _tIn General |
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| 505 | 1 |
_g59 _tProblems Encountered in electronic Commerce |
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| 505 | 1 |
_g59 _tFinancial Problems |
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| 505 | 1 |
_g61 _tLegal Problems |
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| 505 | 1 |
_g62 _tInfrastructure Problem |
|
| 505 | 1 | _tSECON PART | |
| 505 | 1 | _tELECTRONIC COMMERCE IN TURKEY | |
| 505 | 1 |
_g64 _tIn General |
|
| 505 | 1 |
_g66 _tGovrenement Policies on Electronic Commerce in Turkey |
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| 505 | 1 |
_g66 _tPurpose, Principles and Policies |
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| 505 | 1 |
_g66 _tLegal and Institutional Regulations |
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| 505 | 1 |
_g67 _tThe Dimensions Electronic Commerce Volume has Presently Reached in Turkey |
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| 505 | 1 |
_g69 _tWork Undertaken on Electronics Commerce in Turkey and the Developments Process |
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| 505 | 1 |
_g69 _tScience and Technology Higher Baord(BTYK) |
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| 505 | 1 |
_g72 _tElectronic Commerce Coordination Board |
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| 505 | 1 |
_g74 _tRules to be taken into Consideration in Electronic Commerce |
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| 505 | 1 |
_g74 _tWeb Site Rules |
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| 505 | 1 |
_g74 _tOrdering Rules |
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| 505 | 1 |
_g75 _tPayments Rules |
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| 505 | 1 |
_g75 _tDelivery Rules |
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| 505 | 1 |
_g75 _tGuarantee Rules |
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| 505 | 1 |
_g76 _tRules of Return |
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| 505 | 1 |
_g76 _tConfidentiality Rules |
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| 505 | 1 |
_g76 _tSecurity Rules |
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| 505 | 1 |
_g77 _tSecurity in Electronic Commerce |
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| 505 | 1 |
_g77 _tIn General |
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| 505 | 1 |
_g78 _tPublic Key Encryption |
|
| 505 | 1 |
_g79 _tSSL(Secure Socket Layer) and SET (Secure Electronic Transaction) Protocol |
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| 505 | 1 |
_g80 _tApproval Institution and Electronic Identity Document |
|
| 505 | 1 | _tTHIRD PART | |
| 505 | 1 | _tTHE ETHICAL DIMENSION OF ELECTRONIC COMMERCE | |
| 505 | 1 |
_g82 _tIn General |
|
| 505 | 1 |
_g86 _tImportant Ethical Problems related to Electronics Commerce and their Solution |
|
| 505 | 1 |
_g87 _tConfidentiality of Personal Informatıon |
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| 505 | 1 |
_g89 _tUnpermirtted Commercial E-mail (SPAM) |
|
| 505 | 1 |
_g93 _tElectronic Commerce Pratices for Children |
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| 505 | 1 |
_g95 _tElectronic Commerce Ethis and other Relevant Topics |
|
| 505 | 1 | _tFOURTH PART | |
| 505 | 1 | _tUSAGE HABITS IN ELECTRONIC COMMERCE IN TURKEY AND WORKS ON THE ETHICAL DIMENSION OF COMMERCE | |
| 505 | 1 |
_g102 _tThe Significance of the Research |
|
| 505 | 1 |
_g102 _tThe Purpose of the Research |
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| 505 | 1 |
_g103 _tThe Constraints of the Research |
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| 505 | 1 |
_g102 _tThe Purpose of the Research |
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| 505 | 1 |
_g103 _tThe Constraits of the Research |
|
| 505 | 1 |
_g103 _tThe Method of th Research |
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| 505 | 1 |
_g103 _tPopulation of the Study |
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| 505 | 1 |
_g103 _tResearch Sampling |
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| 505 | 1 |
_g104 _tThe Collection of Research Data and the Statistical Method |
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| 505 | 1 |
_g104 _tThe Evaluation of Research Data |
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| 505 | 1 |
_g104 _tThe Hypotheses of Research |
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| 505 | 1 |
_g105 _tThe Findings of the Research and Comments |
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| 505 | 1 |
_g105 _tPersonal Information on Participants in the Research |
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| 505 | 1 |
_g108 _tFindings on th Research Hypotheses and their Evaluation |
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| 505 | 1 |
_g108 _tComparisons by Gender |
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| 505 | 1 |
_g109 _tFrequency and Percentages Distribution of Internet Access Purposes |
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| 505 | 1 |
_g110 _tFrequency and Percentage Distribution of Reason for Choosing Electronic Commerce |
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| 505 | 1 |
_g111 _tFrequency and Percentage Distrribution of the Reasons for Choosing Electronic Commerce |
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| 505 | 1 |
_g112 _tFrequency and Percentage Distrribution of the Priority in Services Provided in Electronic Commerce |
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| 505 | 1 |
_g113 _tFrequency and Percentage Distrribution of the Reasons for Choosing Electronic Commerce is Undertaken by Gender |
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| 505 | 1 |
_g114 _tFrequency and Percentage Distrribution of the Advantages of Electronic Commerce by Gender |
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| 505 | 1 |
_g115 _tFrequency and Percentage Distrribution of the Selection of the Web Site on Which Electronic Commerce is undertaken by Gender |
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| 505 | 1 |
_g116 _tFrequency and Percentage Distribution of the Frequency with which Electronics Commerce is Undertaken by Gender |
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| 505 | 1 |
_g117 _tFrequency and Percentage Distribution of Means of Access to Web Sites on Which Electronics Commerce is Undertaken by Gender |
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| 505 | 1 |
_g118 _tFrequency and Percentage Distribution of the Most Preferred Electronic Commerce Sites by Gender |
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| 505 | 1 |
_g120 _tFrequency and Percentage Distribution of by Marital Status |
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| 505 | 1 |
_g120 _tFrequency and Percentages Distribution of Purposes for Access Internet by Marital Status |
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| 505 | 1 |
_g121 _tFrequency and Percentages Distribution of Undertaking Electronic Commerce is Not Undertaken by Marital Status |
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| 505 | 1 |
_g122 _tFrequency and Percentages Distribution of Reason why Electronics Commerce İS Not Undertaken by Marital Status |
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| 505 | 1 |
_g125 _tFrequency and Percentages Distribution of the Priority in Service Provided by Electronic Commerce by Marital Status |
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| 505 | 1 |
_g126 _tFrequency and Percentages Distribution of the Factors Important When Selecting the Web Site on Which Electronic Commerce will be Undertaken by Marital Status |
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| 505 | 1 |
_g127 _tFrequency and Percentages and Percentages Distribution of the Most Prefered Web Sites in Electronic Commerce is Undertaken by Marital Status |
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| 505 | 1 |
_g129 _tFrequency and Percentages Distribution of the Most Preferred Web Sites in Electronic Commerce by Marital Status |
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| 505 | 1 |
_g130 _tFrenquecy and Percentage Distribution of the Influence of Products Bought Most by Other Customers on the Selection of Products during Electronics Commerce by Marital Status |
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| 505 | 1 |
_g131 _tFrenquecy and Percentage Distribution of What Types of Goods and Services are Bough with Electronic Commerce by Mairtal Status |
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| 505 | 1 |
_g132 _tFrenquecy and Percentage Distribution of the Monthly Average Amount of the Electronic Commerce Undertaken by Marital Status |
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| 505 | 1 |
_g133 _tFrenquecy and Percentage Distribution of the Use of Same Passwords Used Electronic Commerce by Marital Status |
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| 505 | 1 |
_g133 _tFrenquecy and Percentage Distribution of the Requirements for the Spread of Electronics Commerce by Marital Status |
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| 505 | 1 |
_g135 _tFrequency and Percentages Distribution of the Influence of Electronic Commerce on Shopping Life by Marital Status |
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| 505 | 1 |
_g136 _tFrequency and Percentages Distribution of the Attitude Towards the Advertisement Encountered During the Electronic Commerce Process or Recieved by Email by Marital Status |
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| 505 | 1 |
_g137 _tComparisons by Education Level |
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| 505 | 1 |
_g137 _tFrequency and Percentages Distribution of Internet Use Purpose by Education Level |
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| 505 | 1 |
_g138 _tFrenquecy and Percentage Distribution of Undertaking Electronic Commerce by Education Level |
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| 505 | 1 |
_g139 _tFrenquecy and Percentage Distribution of the Advantages of Electronic Commerce by Education Level |
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| 505 | 1 |
_g140 _tFrenquecy and Percentage Distribution of the Most Preferred Electronics Commerce Sites by Education Level |
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| 505 | 1 |
_g142 _tFrenquecy and Percentage Distribution of the Payments Means used durng Electronics Commerce by Education Level |
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| 505 | 1 |
_g143 _tFrenquecy and Percentage Distribution of the Requirements for the Spread of Electronics Commerce by Education Level |
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| 505 | 1 |
_g144 _tFrenquecy and Percentage Distribution of the Attitude Towards the Advertisements Encountered During the Electronics Commerce Process or Received by E-Mail by Education Level |
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| 505 | 1 |
_g146 _tComparisons by Income Level |
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| 505 | 1 |
_g146 _tFrequency and Percentages Distribution of Internet Use Purpose by Income Level |
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| 505 | 1 |
_g148 _tFrenquecy and Percentage Distribution of the Undertaking Electronic Commerce by Income Level |
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| 505 | 1 |
_g150 _tFrenquency and Percentage Distribution of theReas Electronic Commerce by Income Level |
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| 505 | 1 |
_g153 _tFrenquecy and Percentage Distribution of Reasons for Undertaking Electronics Commerce by Income Level |
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| 505 | 1 |
_g155 _tFrequency and Percentages Distribution of the Priority of Services Provided in Electronics Commerce by Income Level |
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| 505 | 1 |
_g157 _tFrequency and Percentage Distribution of the Advantages of Electronic Commerce by Income Level |
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| 505 | 1 |
_g159 _tFrequency and Percentages Distribution of the Reading the Security Information on the Web Sites on Which Electronics Commerce is undertaken by Income Level |
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| 505 | 1 |
_g161 _tFrequency and Percentage Distribution of the Most Preferred Electronic Commerce Sites by Income Level |
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| 505 | 1 |
_g164 _tFrequency and Percentage Distribution of the Country in which Electronic Commerce is Undertaken by Income |
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| 505 | 1 |
_g166 _tFrequency and Percentage Distribution of the Types of Goods and Service Bought By Electronics Commerce by Income Level |
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| 505 | 1 |
_g169 _tFrequency and Percentages Distribution of the Requirement for the Spread of Electronics Commerce by Income Level |
|
| 505 | 1 |
_g171 _tFrequency and Percentage Distribution of the Influences of Electronic Commerce on Shopping Life by Income Level |
|
| 505 | 1 |
_g173 _tComparisons by Age |
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| 505 | 1 |
_g173 _tFrequency and Percentages Distribution of Internet Access Puırposes by Age |
|
| 505 | 1 |
_g176 _tFrequency and Percentages Distribution of Reasons for Not Undertaking E-Commerce by Age |
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| 505 | 1 |
_g179 _tFrequency and Percentage Distribution of the Priority of Services Provided by Electronic Commerce by Age |
|
| 505 | 1 |
_g181 _tFrequency and Percentages Distribution of the Advantages of Electronic Commerce by Age |
|
| 505 | 1 |
_g183 _tFrequency and Percentages Distribution of the Most Preferred Electronic Commerce by Age |
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| 505 | 1 |
_g185 _tFrequency and Percentage Distribution of the Types of Goods and Services Bought on Electronic Commerce by Age |
|
| 505 | 1 |
_g187 _tFrequency and Percentage Distribution of the Means of Payments during Electronics Commerce by Age |
|
| 505 | 1 |
_g189 _tFrequency and Percentages Distribution of the Influence of Electronic Commerce on Shopping Life by Age |
|
| 505 | 1 |
_g190 _tFrequency and Percentage Distribution of the Attitude Towards the Advertisement Encountered During the Electronic Commerce Process or Received by E-Mail by Age |
|
| 505 | 1 |
_g191 _tFrequency and Percentage Distribution of the Attitude Towards the Advertisement Encountered During the Electronic Commerce Process or Received by E-Mail by Age |
|
| 505 | 1 |
_g193 _tCONCLUSIONS |
|
| 999 |
_c388 _d388 |
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