| 000 | 01204na a2200397 4500 | ||
|---|---|---|---|
| 001 | 64997 | ||
| 003 | koha_MIRAKIL | ||
| 005 | 20210623152224.0 | ||
| 008 | 121123b tu 000 0 | ||
| 020 | _a0-273-75336-3 | ||
| 020 | _a978-0-273-75336-0 | ||
| 040 |
_aCY-NiCIU _btur _cCY-NiCIU _erda |
||
| 041 | _aeng | ||
| 082 |
_a658.8 _bK68 2012 |
||
| 100 | 1 |
_aKotler, Philip _d1931- |
|
| 245 |
_aMarketing management _cPhilip Kotler |
||
| 250 | _a14 ed. | ||
| 260 |
_aUSA _bPearson _c2012 |
||
| 264 | 1 |
_a: _b, _c. |
|
| 300 |
_a679 p. _bpic., tab., grf., photo. _c28 cm _eAccess code |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 500 | _aIncludes access code | ||
| 504 | _aIncludes appendixes. | ||
| 504 | _aIncludes endnotes. | ||
| 504 | _aIncludes glossary. | ||
| 504 | _aIncludes indexes. | ||
| 650 | _aMarketing -- Management | ||
| 650 | _aGenel yönetim | ||
| 650 | _aMarketing -- Europe -- Management | ||
| 650 | _aPazarlama--Avrupa--Yönetim | ||
| 700 |
_aKeller, Kevin Lane _d1956- _92326 |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c57175 _d57175 |
||