000 | 01314na a2200385 4500 | ||
---|---|---|---|
001 | 256090 | ||
003 | koha_MIRAKIL | ||
005 | 20221226090041.0 | ||
008 | 200217b tu 000 0 | ||
040 |
_aCY-NiCIU _btur _cCY-NiCIU _erda |
||
041 | _aeng | ||
090 |
_aYL 1637 _bM63 2020 |
||
100 | _aMobolade, Oluwatosin Ibukun | ||
245 | 4 |
_aThe influence of e - Wom on consumers behaviour _bThe impact of e - Wom on consumer purchase intentions of cosmetics _c Oluwatosin Ibukun Mobolade; Supervisor: Murad A. Bein |
|
260 |
_aNicosia _bCyprus International University _c2020 |
||
300 |
_aviii, 85 p. _btables, figures _c30.5 cm _eCD |
||
336 |
_2rdacontent _atext _btxt |
||
337 |
_2rdamedia _aunmediated _bn |
||
338 |
_2rdacarrier _avolume _bnc |
||
500 | _aIncludes CD | ||
504 | _aIncludes appendix (80 -85 p.);Includes references (64 - 79 p.) | ||
650 | _aBrand image | ||
650 | _aeWom credibility | ||
650 | _aeWom güvenilirlik | ||
650 | _aeWom kalite | ||
650 | _aeWom miktarı | ||
650 | _aeWom quality | ||
650 | _aeWom quantity | ||
650 | _aMarka imajı | ||
650 | _aPurchase intentions | ||
650 | _aSatın alma niyetleri | ||
700 |
_aSupervisor: Bein, Murad A. _91656 |
||
942 |
_2ddc _cTS |
||
999 |
_c73741 _d73741 |