ADVERTISING BY DESIGN /
Landa, Robin
ADVERTISING BY DESIGN / GENERATING AND DESIGNING CREATIVE IDEAS ACROSS MEDIA / ROBIN LANDA - 4TH EDITION - 273 pages: photos; 27.5 cm.
Includes index
ADVERTISING IS ,,,,, 2 COMPOSITION BR DESIGN 28 ART DRECTION 66 94 THE AD IDEA 114 STORYBUILDING ANB CONTENT CREATION 144 DECONSTRUCTING MODEL FORMATS 158 COPYWRITING 178 THINKING CREATIVELY 192 TV COMMERCIALS AND SOCIAL VIDEOS 208 WEBSITE MOBILE SOCIAL EXPERIENTIAL AND IMMERSIVE ADVERTISING 226 GLOSSARY 256 INDEX 264
9781119691495
Advertising
Creative ability in business
659.1 / L26 2022
ADVERTISING BY DESIGN / GENERATING AND DESIGNING CREATIVE IDEAS ACROSS MEDIA / ROBIN LANDA - 4TH EDITION - 273 pages: photos; 27.5 cm.
Includes index
ADVERTISING IS ,,,,, 2 COMPOSITION BR DESIGN 28 ART DRECTION 66 94 THE AD IDEA 114 STORYBUILDING ANB CONTENT CREATION 144 DECONSTRUCTING MODEL FORMATS 158 COPYWRITING 178 THINKING CREATIVELY 192 TV COMMERCIALS AND SOCIAL VIDEOS 208 WEBSITE MOBILE SOCIAL EXPERIENTIAL AND IMMERSIVE ADVERTISING 226 GLOSSARY 256 INDEX 264
9781119691495
Advertising
Creative ability in business
659.1 / L26 2022