THE IMPACT OF STRATEGIC MANAGEMENT ON THE PERFORMANCE OF SMALL AND MEDIUM-SCALE ENTERPRISES IN THE TURKISH REPUBLIC OF NORTHERN CYPRUS /

Mensah, David Kingsley

THE IMPACT OF STRATEGIC MANAGEMENT ON THE PERFORMANCE OF SMALL AND MEDIUM-SCALE ENTERPRISES IN THE TURKISH REPUBLIC OF NORTHERN CYPRUS / DAVID KINGSLEY MENSAH; SUPERVISOR: ASST. PROF. KAĞAN DOĞRUYOL - xiii, 116 sheets; 31 cm. Includes CD

Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department

Includes bibliography (sheets 89-97)

ABSTRACT
Ever since establishment of Millennium Development Goals (MDGs) by the United
Nations, countries around the world have made it an ultimate purpose to improving
lives, systems and living standards of people in line of achieving these goals. One of
the major ventures central to this purpose is the actions and success of Small and
Medium-Scale Enterprises. Turkish Republic of Northern Cyprus is a country which
has taken this purpose to heart and has impacted its growth and development since the
year 2000. However, these enterprises despite their nature and way of conducting
business encounter challenges that shrink most of their successes and hence their
impact on the economy in which they operate. A key challenge has to do with
management especially the enterprises in Northern Cyprus. This research work seeks
to investigate the practice of one of the most important aspects of management which
has proven to be significant in maintaining, growing and developing SMEs for the past
recent years; strategic management and its impact on SMEs performance. The study
engages quantitative research method by the use of structured questionnaire using 188
top management staff of construction SMEs as sample. The results of the study show
positive impact of each of the practices; environmental scanning, strategy formulation,
strategy implementation and strategy evaluation on performance of SMEs in TRNC.
This underlies one of the facts of 5.8% growth in the economy of North Cyprus in
2018. Therefore, referencing from this study, strategic management practices are being
encouraged in SMEs for higher performance and MDGs achievement.
Keywords: Environmental Scanning, Performance, Small and Medium-scale
Enterprises, Strategic Management, Strategy Evaluation, Strategy Formulation,
Strategy Implementation, Top management staff, Turkish Republic of Northern
Cyprus.


Small business--Dissertations, Academic
Strategic planning --Dissertations, Academic
Executives--Dissertations, Academic
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