THE INFLUENCE OF GHR MANAGEMENT PRACTICES ON CONSUMER BEHAVIOR (CB) IN THE NIGERIAN HOTEL INDUSTRY /
Ejembi, Mary Omada
THE INFLUENCE OF GHR MANAGEMENT PRACTICES ON CONSUMER BEHAVIOR (CB) IN THE NIGERIAN HOTEL INDUSTRY / MARY OMADA EJEMBI; SUPERVISOR: ASSOC. PROF. DR. SHIVA ILKHANIZADEH - IX, 58 sheets; 31 cm. Includes CD
Thesis (MSc) - Cyprus International University. Institute of Graduate Studies and Research Tourism and Hotel Management Department
Includes bibliography (sheets 45-51)
ABSTRACT
The essence of the study is to examine the influence of GHR management practices
on consumer behavior (CB) in the Nigerian Hotel Industry. The term green human
resource management practices (GHRMP) were brought to light quite a while back
(Renwick, Redman & Maguire, 2008) and is defined as a mix of ecological
administration program in the human resource management framework of an
organization. It is the method involved in adjusting HRM approaches and practices
decisively towards environmentally friendly approaches and practices. Meanwhile,
consumer behavior is described as the investigation of the interaction included when
people or an individual select, buy, use, or discard items, services, thoughts, or
encounters to fulfill needs and wants (Solomon, 2013). And the hotel industry, is one
of the biggest industries on the planet that consumes a broad measure of natural
resources, and produces a vast measure of waste and contamination (Bohdanowicz,
2006). Also, to measure green human resource management practice six different
factors were put into consideration namely; green training and development (GTD),
green performance appraisal (GPA), green recruitment and selection (GRS), green
employee empowerment and participation (GEEP), green reward and compensation
(GRC), and green management of organizational culture (GMOC) which give rise to
27 items of measurement adopted from Masri (2016) and to measure consumer
behaviour 14 items of construct were used which was taken according to Millar and
Baloglu (2008).
However, six hypotheses were developed using each of the six factors of green human
resource management practices on the consumer behaviour. The main purpose of this
study is to reveal the essence of a new body of knowledge that has not been extensively
carried out before in Nigeria. The study was aimed at examining the influence of GHR
(Green Human Resource) management practices on consumer behavior (CB) in the
Nigerian hotel industry. And the research was conducted using hotel industries in
Ogun state, Nigeria.
The study revealed that only one of the hypotheses which is hypothesis five (H5):
“Green reward and compensation has a positive impact on consumer behavior” was
supported while the remaining five were rejected such as H1: “There is a positive
impact of green training and development on consumer behavior”, H2: There is a
positive impact of green performance appraisal on consumer behavior in Nigerian
hotel industries, H3: “There is a positive impact of green recruitment and selection on
consumer behavior”, “H4: “Green employee empowerment and participation has a
positive impact on consumer behavior”, and H6: “Green management of organizational
culture has a positive impact on consumer behavior”
Keywords: Consumer Behavior; Green Human Resource Management Practice;
Green Reward and Compensation; Ogun State
Consumer behavior--Dissertations, Academic
Personnel management --Dissertations, Academic
THE INFLUENCE OF GHR MANAGEMENT PRACTICES ON CONSUMER BEHAVIOR (CB) IN THE NIGERIAN HOTEL INDUSTRY / MARY OMADA EJEMBI; SUPERVISOR: ASSOC. PROF. DR. SHIVA ILKHANIZADEH - IX, 58 sheets; 31 cm. Includes CD
Thesis (MSc) - Cyprus International University. Institute of Graduate Studies and Research Tourism and Hotel Management Department
Includes bibliography (sheets 45-51)
ABSTRACT
The essence of the study is to examine the influence of GHR management practices
on consumer behavior (CB) in the Nigerian Hotel Industry. The term green human
resource management practices (GHRMP) were brought to light quite a while back
(Renwick, Redman & Maguire, 2008) and is defined as a mix of ecological
administration program in the human resource management framework of an
organization. It is the method involved in adjusting HRM approaches and practices
decisively towards environmentally friendly approaches and practices. Meanwhile,
consumer behavior is described as the investigation of the interaction included when
people or an individual select, buy, use, or discard items, services, thoughts, or
encounters to fulfill needs and wants (Solomon, 2013). And the hotel industry, is one
of the biggest industries on the planet that consumes a broad measure of natural
resources, and produces a vast measure of waste and contamination (Bohdanowicz,
2006). Also, to measure green human resource management practice six different
factors were put into consideration namely; green training and development (GTD),
green performance appraisal (GPA), green recruitment and selection (GRS), green
employee empowerment and participation (GEEP), green reward and compensation
(GRC), and green management of organizational culture (GMOC) which give rise to
27 items of measurement adopted from Masri (2016) and to measure consumer
behaviour 14 items of construct were used which was taken according to Millar and
Baloglu (2008).
However, six hypotheses were developed using each of the six factors of green human
resource management practices on the consumer behaviour. The main purpose of this
study is to reveal the essence of a new body of knowledge that has not been extensively
carried out before in Nigeria. The study was aimed at examining the influence of GHR
(Green Human Resource) management practices on consumer behavior (CB) in the
Nigerian hotel industry. And the research was conducted using hotel industries in
Ogun state, Nigeria.
The study revealed that only one of the hypotheses which is hypothesis five (H5):
“Green reward and compensation has a positive impact on consumer behavior” was
supported while the remaining five were rejected such as H1: “There is a positive
impact of green training and development on consumer behavior”, H2: There is a
positive impact of green performance appraisal on consumer behavior in Nigerian
hotel industries, H3: “There is a positive impact of green recruitment and selection on
consumer behavior”, “H4: “Green employee empowerment and participation has a
positive impact on consumer behavior”, and H6: “Green management of organizational
culture has a positive impact on consumer behavior”
Keywords: Consumer Behavior; Green Human Resource Management Practice;
Green Reward and Compensation; Ogun State
Consumer behavior--Dissertations, Academic
Personnel management --Dissertations, Academic