IMPACT IF SOCIAL MEDIA ON RESTAURANT BUSINESSES /
Zaeim, Mojgan
IMPACT IF SOCIAL MEDIA ON RESTAURANT BUSINESSES / MOJGAN ZAEIM; SUPERVISOR: DR. HOMAYOUN PASHA SAFAVI - 44 sheets; 31 cm. Includes CD
Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department
Includes bibliography (sheets 42-43)
ABSTRACT
The acceptability of social media has been rising daily. Social media is becoming a
vital tool for executing business and marketing strategies in all businesses.The main
goal of this thesis is to investigate how social media influences company operations
and how it impacts business. Additionally, this study gives a quick overview of social
media and how effective marketing may be carried out by utilizing it. A thorough
explanation is also provided to show how social media has changed conventional
marketing operations. It combines qualitative and quantitative techniques.
Additionally, unstructured interviews were undertaken to investigate in-depth
information. Books, journals, articles, statistics, and other social media-related
websites were used as research materials. The results show that social media positively
impacts the restaurant business. Accepting social media by restaurants increases
revenue and consumer traffic. The eateries employ social media platforms like
Facebook and Instagram. Word-of-mouth marketing is essential for luring in new
clients. Social media has created an affordable and accessible marketing platform that
allows businesses to instantaneously contact thousands of consumers. The study has
limitations, such as a limited sample size and a language barrier. In the future, when
there are more accessible respondents, a similar study may be conducted. Social media
has a wide range of opportunities for company growth.
Keywords: Restaurant, Social Media, Social Media Marketing, Small-Sized
Enterprises, Word of Mouth,
Restaurants--Dissertations, Academic
Social Media--Dissertations, Academic
Small business--Dissertations, Academic
Word-of-mouth--Dissertations, Academic
IMPACT IF SOCIAL MEDIA ON RESTAURANT BUSINESSES / MOJGAN ZAEIM; SUPERVISOR: DR. HOMAYOUN PASHA SAFAVI - 44 sheets; 31 cm. Includes CD
Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department
Includes bibliography (sheets 42-43)
ABSTRACT
The acceptability of social media has been rising daily. Social media is becoming a
vital tool for executing business and marketing strategies in all businesses.The main
goal of this thesis is to investigate how social media influences company operations
and how it impacts business. Additionally, this study gives a quick overview of social
media and how effective marketing may be carried out by utilizing it. A thorough
explanation is also provided to show how social media has changed conventional
marketing operations. It combines qualitative and quantitative techniques.
Additionally, unstructured interviews were undertaken to investigate in-depth
information. Books, journals, articles, statistics, and other social media-related
websites were used as research materials. The results show that social media positively
impacts the restaurant business. Accepting social media by restaurants increases
revenue and consumer traffic. The eateries employ social media platforms like
Facebook and Instagram. Word-of-mouth marketing is essential for luring in new
clients. Social media has created an affordable and accessible marketing platform that
allows businesses to instantaneously contact thousands of consumers. The study has
limitations, such as a limited sample size and a language barrier. In the future, when
there are more accessible respondents, a similar study may be conducted. Social media
has a wide range of opportunities for company growth.
Keywords: Restaurant, Social Media, Social Media Marketing, Small-Sized
Enterprises, Word of Mouth,
Restaurants--Dissertations, Academic
Social Media--Dissertations, Academic
Small business--Dissertations, Academic
Word-of-mouth--Dissertations, Academic